Hey, I’ve got two high-performing ads that have brought in over 300 clicks to conceptacarplay.myshopify.com. I tried switching to a professional domain like techtopshop.us, but even after totally changing the design, adding discounts and features, lowering prices, and offering rewards, I’m still not making any sales. I’ve spent $200 on ads, which got me 33 add-to-carts and 24 checkouts, but no one is actually buying. Can you help me check out the checkout page? I can’t see anything that would stop people from completing their purchases.
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First to tell you, dropshipping is hard. There are thousands of stores similar to yours fighting to sell the same items. It is really hard.
Let me get over your concerns:
- Domain: conceptacarplay.myshopify.com , I would never buy anything from myshopify.com domains. That means either that store is in the testing phase or that it could be a fake shop, and there are a lot of those, or the owner can not invest some money in a proper domain. Why would I invest in his store ? techtopshop.us is better, It’s not the greatest domain name but still. But it is still not .com domain that people trust the most.
- Design, I am not sure what was previous but this one is not so good. It looks to me it is more suited for some children’s goods store than tech products stores. That $200 you wasted on ads would be better invested in a proper paid theme with good design and nice features. Even paid theme does not mean it is enough to have great sales it helps. And why design is not good: those cute emojis do not look too professional. Your homepage is focused on Carplay products, the main hero banner with features but it leads to all collections and you have to search that product, then some huge slider with random products, then again Carplay sync, and reviews while it is best part for conversion it does take too much space. Collection page, no description, and a bunch of products. The product page has 3 crapped reviews on the side and then for all products you repeat extra sections about that Carplay product.
- Adding discounts and features: well for discounts, you are right people love discounts, when they are done right. But some of your discounts look just like marketing trick, really offensive to me. Because you tell me some product real price is $799 but you have a great discount to $399. Really? That does not sound logical. That practice also uses scammers to offer too good to be true prices and then just do not ship that product. But people still got hooked.
- And lowering prices, I did not check all, and I understand you need to have some profit. But for example, on the 3in1 charger you sell, it is on sale from $182 lowered to $95 but if I just search by image on Google I can see that on AliExpess it is around $25. So why would I buy that from you? Just an example. Maybe other prices are better.
- For the checkout page, I can tell you that the design is not good for several reasons. First, your site is light background mostly with blue and black sections backgrounds and then when a customer hits checkout it is kind of a shock for eyes that dramatic change to back and green. Plus customers can wander if they are still in the same store.
But putting that all aside, one thing I always check is store contact/business info. And you have none, except that email in the footer that does not match URL but you said you tried that domain. I mean you are a business right, and to ask you, would you give your personal details, your credit card to some guy in the dark alley who you see for the first time? Most likely no, but then how can you expect the same from your customers. No address, no phone, no business registration info. The Blank About Us page does not help to gain trust either. And I know a lot of people do not care about this, and only look for info when they want to return or get scammed. But that is how I feel.
So you may not see anything that would stop people completing the purchase but I mention a few things. On first impression I thought it is one product store, how everything is around that CarSync + DashCam product. And that is a valid option. But then there are more products on shop all page and think customers get confused. What you could improve is design for sure, there are great themes on Shopify theme store but also some more affordable but still with good features on Themeforest. Then I think you could use a lot more collections, to split products to get more links and descriptions, more content for SEO. Same for homepage, you need more text, content that explain what you do, what are all kind of products you have. More reassurance for customers, why would they buy from you, what they honestly get. Product pages need to be focused on current products, to have similar sections for each one, reviews for each one. And that is one thing I noticed on first look, on the hero banner “20,000+ Happy customers” That may not be a lie as it might be from suppliers customers but like you said you had 0 sales. A marketing trick sounds good but to me, it does not sound honest.
On product pages you can offer some bands with discounts, that is always good and you have some products that can work together.
So you have some work to do but still, push true, and good luck. Hope you do get a lot of sales. But my advice is, first improve the tore, menus, collections, customer journey, reassurance, and credibility, then use what social networks offer for free, post your products and sales. and just then spend on ads.
Hi @AhmedMontasser ,
Many years in dropshipping taught me one thing: The real reasons people drop off at checkout might not be obvious stuff like price, but things like lack of trust signals, unclear value, or even just weak mobile layout.
Can you show me your store then I can quick feedback on it.
Meanwhile, I suggest you to read these guide kit from TrueProfit: The Most Common Hidden Trap in Dropshipping + Idiot-proof Handbook to Build a Killer Shopify Product Page.
These guides are shared inside ProfitTribe - a Discord community by TrueProfit.
Join it through link right under this post or on my profile.
See you inside.