In order for products to appear on your storefront, they need to be added to a collection that’s published on your website or a section on your homepage, depending on where you want them to show.
If you were expecting them to appear in a collection, it’s a good idea to check the collection in question in your admin to see if the products have been added there. You can head over to Products > Collections to do this. If you have a manual collection, you can refer to this guide to view or add products. If you have an automated collection, you can use this guide.
If the products were supposed to appear on a section on your storefront’s homepage, you may add them through the theme editor. The steps vary per theme, however, we have instructions on how to do this on the Dawn theme which you may use as a general guide.