Can an email campaign be automatically sent out again after a set time, for example 30 days, if the email didn’t convert into a sale? Also, can you provide clarification on what an “Activity” is? It seems that an “Activity” can be added after a email campaign is created? I’m confused on what an “Activity” is if its not an automation email.
Hi,
Can you share the specific steps to set up the automation on Shopify Flow?
Thanks
Hi @Herplum ,
Great question. Setting up follow-up campaigns based on whether or not someone made a purchase is a smart way to recover lost sales and keep your emails relevant.
Here’s how you can automatically resend a campaign after 30 days if no conversion happens:
- Create a win back automation flow that checks for purchases in the last 30 days
- If no purchase is made, trigger a second email with a reminder or a stronger offer
- You can segment this further by customer behavior, such as previous orders or email opens
As for the term “Activity”, it often refers to a manual or scheduled action within your campaign. Examples of activities:
- Sending a one time campaign outside of an automation
- Tagging a customer after a certain condition
- Manually adding a step to a flow (like a delay or internal note)
Activities can work alongside automation, but they are not the same as automated emails.
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Hello @Herplum ,
I hope you are doing well!
If you’re currently trying to do this with Shopify Email, the limitation you’re running into is that Shopify Email is mainly designed for broadcasts and basic automations. It doesn’t give you deep conditional logic like “resend after 30 days only if no purchase happened” in a very flexible way.
If this type of behavior-based resend logic is important for you, using AiTrillion would make it much easier and more structured.
Here’s how you would handle your use case inside AiTrillion:
First, instead of creating a one-time campaign, you would build an automation flow. The trigger could be something like:
- Customer received campaign X
- Customer entered a specific segment
- Customer made a purchase (or didn’t)
Then you add your first email inside that flow.
Next, you insert a delay of 30 days.
After the delay, you add a condition:
“If the customer has NOT placed an order since entering this flow.”
If they haven’t purchased, you can:
- Resend the same email
- Send a revised version with a stronger offer
- Add an incentive like a discount, reward points, or store credit.
If they have purchased, the flow simply stops for them.
That’s something much harder to structure cleanly in Shopify Email alone, but it’s straightforward in AiTrillion because it’s built around behavior-based automation rather than just scheduled sends.
Regarding your question about “Activity”:
In AiTrillion, an “Activity” simply means a step inside the workflow — such as sending an email, waiting, tagging a customer, awarding points, or checking a condition. It’s not a separate campaign. It’s just one action within an automated sequence.
So if your goal is:
- Automatically resend after 30 days
- Only if no purchase occurred
- Without manual intervention
Then, moving from Shopify Email to a more advanced automation platform AiTrillion would give you the control you’re looking for.
You can definitely do this using Shopify Automations rather than a standard campaign. Just set a Wait step for 30 days and add a condition to check if they’ve placed an order if not, it’ll trigger the follow-up automatically.
As for an Activity, don’t overthink it it’s basically just a single to-do item (like one email or one social post) that sits inside your bigger Campaign folder so you can track its specific stats. Think of the Campaign as the project and the Activity as the individual task.