Email Campaigns

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Topic summary

A user asks whether email campaigns can automatically resend after 30 days if no sale occurs, and seeks clarification on what an “Activity” means in email marketing platforms.

Resending Campaigns:

  • Create a win-back automation flow that checks for purchases within the last 30 days
  • Trigger a follow-up email with reminders or stronger offers if no conversion happens
  • Segment further by customer behavior like previous orders or email engagement

Activity Definition:

  • Refers to manual or scheduled actions within campaigns
  • Examples include: one-time campaign sends, customer tagging based on conditions, or manually adding steps like delays to flows
  • Activities complement automation but are distinct from automated emails

A third-party app (Retentionly) is suggested as a beginner-friendly solution that automates these processes with AI guidance and free setup assistance. The user also requests specific Shopify Flow setup steps, but this remains unanswered in the thread.

Summarized with AI on October 27. AI used: claude-sonnet-4-5-20250929.
1

Can an email campaign be automatically sent out again after a set time, for example 30 days, if the email didn’t convert into a sale? Also, can you provide clarification on what an “Activity” is? It seems that an “Activity” can be added after a email campaign is created? I’m confused on what an “Activity” is if its not an automation email.

2

Hi,

Can you share the specific steps to set up the automation on Shopify Flow?

Thanks

3

Hi @Herplum ,
Great question. Setting up follow-up campaigns based on whether or not someone made a purchase is a smart way to recover lost sales and keep your emails relevant.

Here’s how you can automatically resend a campaign after 30 days if no conversion happens:

  • Create a win back automation flow that checks for purchases in the last 30 days
  • If no purchase is made, trigger a second email with a reminder or a stronger offer
  • You can segment this further by customer behavior, such as previous orders or email opens

As for the term “Activity”, it often refers to a manual or scheduled action within your campaign. Examples of activities:

  • Sending a one time campaign outside of an automation
  • Tagging a customer after a certain condition
  • Manually adding a step to a flow (like a delay or internal note)

Activities can work alongside automation, but they are not the same as automated emails.

Looking for an Easier Way?
Retentionly – AI Email Marketing app can help you automate this entire process without any technical setup. It’s beginner friendly, includes AI to guide you through each step, and you only pay for the emails you send, not for storing subscribers. Best of all, the team sets up your automations for free, so you can focus on results, not configuration.

Need a hand? Just reach out via our live chat, we’re happy to help!

Cheers,
Retentionly Team
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