Email Marketing

Ask Me Anything Q&A Emailmarketingama

Topic summary

A user seeks guidance on building an email list and launching their first email marketing campaign.

Key recommendations provided:

  • List building methods: Collect emails at checkout, use newsletter signup forms (footer/popups), and offer incentives like 10% discount codes to encourage subscriptions
  • Technical setup: Enable Shopify’s built-in email consent settings for compliance
  • Recommended tools: Shopify Email, Klaviyo, Omnisend, and Retentionly are suggested as platforms to automate campaigns

Campaign types to start with:

  • Welcome sequences for new subscribers
  • Cart abandonment recovery emails
  • Post-purchase follow-ups
  • Product updates and announcements

Best practices emphasized: Keep messaging personal, maintain brand voice consistency, and include clear calls-to-action.

The discussion remains open for follow-up questions, with contributors offering additional support and resources.

Summarized with AI on October 27. AI used: claude-sonnet-4-5-20250929.
1

I’d never done an email marketing campaign. I like to know how I can have an email list for customers and how to do the email marketing.

2

Getting started in email marketing is a great way to grow your business. You can start with collecting your customers’ emails upon purchase. Then you can expand to collecting the emails of your potential customers through discounts, pop-up codes, and more. Here’s a deeper look at how to get started: https://www.shopify.com/blog/email-marketing

1 Like
3

Hi @Timafit ,

Welcome to the world of email marketing; great to see you’re getting started! :blush: Building your email list and sending effective campaigns doesn’t have to be complicated. Here’s a simple way to begin;

  1. Start collecting emails from your store;
  • Add a newsletter signup form to your Shopify store (usually in your footer or as a popup);
  • Offer a small incentive like 10% off the first order to encourage signups;
  • Make sure to enable Shopify’s built-in email consent settings to stay compliant;
  1. Use an email marketing app;
    Apps like Shopify Email, Klaviyo, Omnisend, or our app Retentionly – AI Email Marketing can help you grow your list and automate emails like welcome sequences, cart recovery, and post-purchase follow-ups. Retentionly is built specifically for Shopify and gets you started in just a few minutes, no technical setup required;
  2. Plan your first campaign;
    Start with something simple, a welcome email, a thank-you after purchase, or a product update. Keep it personal, stay true to your brand voice, and include a clear call-to-action like “Shop Now” or “Get 10% Off”;

Hope this helps you get started on the right foot; feel free to reach out if you’d like specific examples or guidance :blush:

Cheers,
Retentionly Team
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