Facebook ads manager not recognize purchase

Topic summary

A Shopify store owner is experiencing tracking issues with Facebook Ads Manager. Despite having active purchase events and confirmed sales originating from Facebook ads, these conversions are not being recognized or reported in the Ads Manager dashboard.

The user has shared two screenshots (referenced but not visible in text) that likely show:

  • Evidence of actual sales/purchases
  • Facebook pixel or event configuration

Key details:

  • The purchase event is confirmed as active
  • Sales are definitively coming from Facebook ads traffic
  • However, Facebook Ads Manager shows no conversion data

This appears to be a pixel tracking or event integration problem between Shopify and Facebook. The issue remains unresolved, with the user seeking troubleshooting assistance from the community.

Summarized with AI on October 28. AI used: claude-sonnet-4-5-20250929.

Can someone help me!

I have sells and the even is active but it is not recognized or reported in Facebook ads manager.

Ps: I’m 100% the sells are from Facebook ads