Www.thelabelhome.com Hello, we’ve been noticing a very high bounce rate ever since we started marketing through Google Ads.
Usually, we’ve had bounce rates as low as 17-18% and our online presence was generating good sales. Couple of questions:
What is an ideal range of SKUs for D2C lifestyle brands?
How can we optimise our Google Ad spends to generate more conversions on the website
Since how many months you are running Google ads optimization is not an over night process it all depends on how many clicks you have received and how many conversions you have received and how much you have spend.
I can provide you a detailed website audit report.
A Bounce rate so high is a cause of concern. First I would check that there is no technical issue (Store speed lookes good on my end)
Here Are some Ideas that can help:
WHERE IS THE TRAFFIC GOING? if it’s going to the homepage it would be a good idea to add some reviews there and a little explanation about the company and the product. Ideally a landing page would be better (Hint, we do them!
It’s important that if you are selling a specific product in the ad, the click takes you to that specific product.
This depends on the brand, Since you have a big inventory i would suggest adding “NEW” to the navigation and putting there some best sellers. Ad traffic can sometimes get overwhelmed with too many choices
You need to test. You can also market research on what type of ads your competitors do, so you don’t spend money on thing that don’t work(hint: we do this too!
Apart of the Ad it’s important to check the audience, Am I marketing to the right people?. Finally, some facebook/instagram remarketing ads can work wonders.
The store is lovely, let us know if you need more help with traffic. info@madebylanzi.com
Okay, so you’re not the only one seeing those dreadful numbers. I have been noticing a high bounce on traffic through google ads too on some client websites (sigh)!
There is one strategy that we implemented on our front, and that was to set up product recommendations on the website we were driving traffic to. Since this traffic was mostly new visitors, we decided to capitalize on our best-selling and trending products to capture their attention and use consumer psychology to drive a desired action.
So basically when someone comes through the ad, they get to see products that others like them are purchasing, which holds them back a little longer and also helps us understand their purchase preferences better. This has helped us bring down the bounce rate by almost 7%, also improving our conversions on the ads.
