A user running Google Shopping campaigns wants to track conversions when visitors view at least two product pages, but is unsure whether this can be done within Google Ads alone.
Solution Approach:
Implementation Steps:
Key Takeaway: This tracking requirement cannot be accomplished with Google Ads alone—GTM integration is necessary to monitor custom user behavior across multiple product pages.
Hi,
I am sharing my products to google merchant center and run google ads for the products. For this google shopping campaign I would like to set up conversion tracking for the case that the visitors look at least at a second product.
How could I set up this conversion tracking of every visitors who visits 2 or more product pages? Can I do it within Google ads alone or do I need to use google tags?
Any idea where to start?
Thanks.
Dirk
HI dirk7,
Thanks for your query.
google and youtube app only track standard ecommerce events.
To track any custom event like multiple page view event can be configured via Google Tag Manager GTM.
Kind Regards
Hey there,
If you want to monitor when users view two or more product pages, you can do so by combining Google Tag Manager with Google Ads. Start by creating a trigger in Tag Manager that activates once a user lands on a second product page.
Next, define a conversion action in Google Ads to track this specific trigger. This setup will help you capture the precise user behavior you’re targeting. For step-by-step instructions, refer to Google’s official guide on using Tag Manager for conversion tracking.
You can take this further by using a Shopify app like AdNabu’s Google Ads Pixel app. The app offers accurate conversion tracking and has a 1-click installation of Google’s tracking code via Google Tag.
Hope this helps. 