Hi,
I’ve started my Shopify website a week and a half ago, and I have been getting traffic, but there are no sales. Any suggestions?
Topic summary
A new Shopify store owner reports receiving traffic for a week and a half but no sales. Multiple community members request the store URL to provide specific feedback.
Common diagnostic suggestions include:
- Bot traffic verification: Check if visitors are testing bots from locations like Ashburn or Council Bluffs rather than real customers
- Traffic quality assessment: Determine if visitors match the target audience and have genuine purchase intent
- Conversion rate context: E-commerce typically converts only 2-3% of visitors, so early-stage zero sales may be normal
Recommended optimization areas:
- Trust signals: Add reviews, clear shipping/return policies, and professional branding
- Site performance: Ensure fast loading, mobile-friendliness, and smooth checkout
- Product pages: Improve descriptions, images, and value proposition clarity
- Analytics setup: Use Google Analytics or Search Console to identify drop-off points and keyword rankings
- Marketing tactics: Consider Google Shopping ads, loyalty programs, SEO optimization, and affiliate marketing
Discussion status: Remains open with the community awaiting the store URL to provide targeted feedback. Several users offer personalized consultation if the owner shares more details.
4 Likes
Hi @user892
First suggestion, like @Moeed asked, store URL would be a good start. But also, share some info how you are getting visitors, ads/social networks?
My advice, in general. is to be patient, and also search this community. For " no sales" as you are not the first nor last with that question but there are some great tips that do repeat and that can improve your store.
Most likely testing bots. Especially at first when you’re editing the site. Shopify has bots that automatically scour through your site to test and gather analytics data. To be sure, check out the sessions and see where they are coming from. Ashburn and Council Bluffs make the majority of “traffic” to new sites in the US. If this is the case, it’s completely normal, and we all experience this. And if you have an email attached to your store, you will also undoubtedly receive many scam emails. Some claim to be able to help you with your store. Others claim they are from Shopify Fraud Team and try to scare you into engaging with them. These will almost always have generic email servers like Gmail. Do not reply.
1 Like
Hi there,
Congrats on launching your store, that’s a big first step! It’s actually very common to see traffic but no sales in the first few weeks. On average, e-commerce stores convert only about 2–3% of visitors into paying customers (Shopify’s benchmark). That means if 100 people visit your site, it’s normal for only 2 or 3 to purchase — assuming the basics are optimized.
A few key things to check:
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Targeted Traffic: Are the visitors actually your ideal customers, or just broad clicks? High traffic doesn’t always equal high intent.
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Trust Factors: Reviews, clear shipping info, return policies, and professional branding all influence buyer confidence.
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User Experience: Make sure your site loads fast, is mobile-friendly, and the checkout process is smooth. Even a small friction point can cause drop-offs.
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Offer & Messaging: Does your value proposition stand out clearly on your homepage/product pages? Customers should instantly know why they should buy from you.
Here’s the part most new store owners overlook: retention vs. acquisition. While everyone is chasing new traffic, research shows that existing customers are 60–70% more likely to buy again, while new visitors only convert at 5–20%.
Which brings me to this — do you have a Customer Loyalty Program in place? Ever heard of it?
A well-structured loyalty system doesn’t just help you get that first sale — it creates repeat sales, referrals, and long-term customer trust.
Hi there,
That’s super common in the first couple of weeks, so don’t get discouraged — getting traffic but no sales usually means there’s a gap between interest and trust/purchase intent. A few things you can check right away:
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Traffic quality – Are your visitors coming from your target audience (e.g., ads vs. organic)? High traffic from untargeted ads often doesn’t convert.
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Product pages – Make sure descriptions, pricing, and images clearly show value and benefits. Add reviews or social proof if possible.
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Checkout flow – Test it yourself to confirm it’s fast, mobile-friendly, and no extra friction is added.
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Trust factors – Things like return/refund policy, clear shipping info, and a professional design help new stores look more trustworthy.
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Data tracking – Set up Shopify Analytics or Google Analytics to see where visitors drop off (product page, cart, checkout, etc.).
Early on, it’s about testing and learning. Even a small tweak — like adding free shipping info, improving images, or clarifying policies — can make a difference.
Best regards,
Sinh Developer, from Tipo
Hii @user892 , It is always better to provide the URL of the store so that I can test and evaluate the performance of your store. Till then, try to remember the things you should remember, some points to gain the conversion rate-
- Design - Build your design attractively and user-friendly, and do not make it too complex because more animations and colors look good but sometimes it becomes difficult for users to access the site.
- Optimized Site - Keep your site optimized and achieve a higher performance score for mobile and desktop views, as users always prefer fast sites. Try and test your performance using by Google Page Insights Report and know the issues and fixes of it.
- Discounts and Offers - If possible, you should provide the discounts and offers regularly for your store. The payment Gateway should also be maximized so that more users can purchase your product.
Hi there,
First check which keywords your store is ranking for. If you have heavy traffic and no sales, this is a clear indication that users are visiting your site but dropping off because their purchase intent is not being met.
How can you check this? Search Console. Connect your store website to search console and check the the queries you are ranking for.
Now, if you find that you are pulling in traffic from incorrect queries then you have to optimize the specific pages that are raking in said traffic for the actual keywords you do want to rank. I am hoping you have a keyword research software and some keywords you know you are targeting?
Next, I would highly recommend running Google Shopping Ads or any paid ads. If budget is a constraint, start off with free listings offered by Google Shopping Ads.
If you are interested in running paid Google Shopping ads or any other types like Meta ads, tiktok ads, etc let me know I can guide you.
If you have plentiful traffic on the store, that means you have done a very good job in promotion or product marketing. But when we come to the sales and final results, it is surely related to the procedure or contents on your store. Sharing the store URL will be helpful for us to know the cause codes.
When I first started my Shopify store, I was really struggling. I was getting traffic, but no sales at all. It was so frustrating that I nearly wanted to quit because it felt like all the effort I was putting in wasn’t paying off. I know how painful it can be to see people visiting your store but not making a purchase. it can really shake your confidence.
But over time, I figured out how to turn that traffic into actual sales. I learned how to leverage different strategies properly, and now my store is getting consistent sales. I don’t mean that I didn’t use any strategies before. it’s just that knowing how to apply them effectively makes all the difference.
If you want, I can share these strategies with you and show you how to start turning your visitors into buyers. It’s not as hard as it seems, and having the right approach can completely change the results you get.
Hi @user892,
That’s exciting - congrats on launching your store! First, it’s worth checking if the traffic you’re seeing is real visitors or just bots, because that can make a big difference.
- Site design & performance: A clear, professional layout and fast loading speed help build trust right from the first impression and keep visitors engaged.
- Trust-building: Show clear policies on shipping, returns, and guarantees so customers feel safe to complete their purchase.
- Growing reach through SEO & community: Work on organic visibility and use affiliate & referral marketing with KOLs or even past customers. Tools like UpPromote make this easier to manage.
- Marketing & awareness: Use content, social engagement, and email to stay connected with your audience and guide them back to your store.
With these areas in place, you’ll be in a much stronger position to convert that traffic into actual sales. Wishing you success with your new store!