Help needed - Google Misrepresentation

Topic summary

A merchant is struggling with a Misrepresentation policy violation in Google Merchant Center and has exhausted their troubleshooting options.

Key areas identified for review:

  • Business transparency: Ensure complete and consistent About Us, Contact, Privacy Policy, Terms & Conditions, and Return/Refund policies across website and Merchant Center
  • Product accuracy: Verify that product titles, descriptions, images, and pricing match exactly between the website and Google listings; avoid misleading discount claims
  • Technical requirements: Confirm SSL/HTTPS is enabled, no broken links exist, and checkout process functions properly
  • Feed diagnostics: Check Merchant Center’s Diagnostics section for specific flagged violations and update product feeds accordingly

Recommended next steps:

  1. Conduct thorough website audit for inconsistencies or missing information
  2. Review Google’s specific feedback in the Diagnostics section
  3. Address all identified issues
  4. Submit manual review request with detailed summary of corrections

Community members note that Google provides limited direct support for this issue. The discussion remains open, with the original poster seeking additional specific guidance on resolving their particular case.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.

Hi all

I am in need of desperate help - I have been facing the Misrepresentation issue with google merchant centre and now out of all ideas on what to do next.

Please can someone help guide me in what needs to be updated for Google to pass this check? any help or suggestions will be appreciated.

https://www.pixel-hub.co.uk

@pixelhubmedia
Google is very strict about ensuring transparency, but we can work through this step by step.

Key Areas to Review-
1. Business Information Accuracy

Ensure your website has a clear About Us, Contact Us, Privacy Policy, Terms & Conditions, and Refund/Return Policy.
Your business name, address, and contact details should match across your website, Merchant Center, and any social profiles.
2. Product & Pricing Transparency

Ensure all product details (titles, descriptions, images, and pricing) match exactly between your website and Merchant Center.
No misleading discounts (e.g., showing inflated price cuts).
3. Website Trust & Security

Your website should have SSL (HTTPS) enabled.
Ensure there are no broken links, no placeholder pages, and a working checkout process.
4. Policy Compliance

Google requires clear shipping and return policies (including timelines and conditions).
If you sell restricted items, ensure they comply with Google’s guidelines.
5. Fix Feed Issues in Merchant Center

Go to Merchant Center > Diagnostics and check for specific errors or policy violations.
Update product feeds regularly and ensure correct schema markup.

6. Immediate Steps to Take:
Conduct a Thorough Website Audit:

  • Review your site for any inconsistencies or missing information.

  • Ensure all policy pages are complete, accurate, and easily accessible.
    Review Google’s Specific Feedback:
    Log in to your Google Merchant Center account and navigate to the Diagnostics section to view specific issues flagged by Google.
    Rectify Identified Issues:
    Make the necessary changes based on your audit and Google’s feedback.

    Request a Manual Review:

    Once all issues are addressed, submit a request for review through your Merchant Center account. Provide a detailed summary of the changes made to demonstrate your commitment to compliance.

Feel free to reach out if you need any assistance. Thanks

Best Regards,
Akshay

Misrepresentation can happen for many reasons, like if your store doesn’t have a clear refund policy or shipping details page, inconsistent product information, misleading claims, or if your business identity is unclear or misleading.

Apart from that your account can get flagged with Misrepresentation even if your product prices, descriptions or other details don’t match across your website and google listings.

I did go through your website and as such I wasn’t able to pinpoint any reason. The worst part is that even Google doesn’t offer direct support for this issue.

Best case is to check this resource on misrepresentation from their side, and resolve any issue that might be causing it: https://support.google.com/adspolicy/answer/6020955?hl=en

Hope this helps!

I Browse through your store and notice there is a whole lot to be done to get the misrepresentation solved, i had love to share the insight with you but it is not something we can discuss all here so, you can message me if you are open for constructive feedback from your store, or click on the let chat!

Hello. Are you able to share any suggestions on how to resolve ?
thanks