Would someone be able to review my shop and make any recommendations. I have had my shop about 2 months and no sales outside my personal circle. Thank you
@Rejete41 I took a look at your store itâs clean and your products look great! A few things that could help boost sales outside your circle:
Add social proof reviews or testimonials build trust fast.
Clarify your value explain why your coffee is special (freshness, sourcing, flavor).
Improve product pages detailed descriptions, tasting notes, and clear images.
Capture emails offer a small discount to first-time buyers.
Share content blogs or guides on brewing or coffee origins can attract more visitors.
Small tweaks like these often make a big difference in converting visitors into customers.
Thank you so much I will work on these suggestions.
Jonna L Maule
Owner/Director Company Ballet School
@Rejete41 youâre welcome if this work for you you can mark solution and leave a like. 
Hi @Rejete41
Welcome to the community. The first piece of advice is to learn from the experience of other merchants here. There are a lot of topics; just search for âno salesâ or âzero salesâ as well as âstore feedbackâ. And you will find that people have some issues, as you have, and some of the solutions can help you. So spend some time on it.
But in general, your store is very basic. You have products, some collections, one custom section (about us), and very short product descriptions. That is nowhere near enough, even if you have stellar marketing and massive followers on social networks. You have very little text, and text is what you need for SEO so you get searched by some words.
And please do not be offended, and this is just my view, but you have a lot of work.
Homepage:
- Announcement bar could have a link to explain more about that free shipping or just lead to some collection.
- Your home banner is huuuuge and think AI generated, you should pick a better image, maybe a person enjoying a coffee?
- About us section also looks like AI-generated, using some buzzwords but not saying much. Plus, you say " I wanted to create" but to me it you are just in a dropshipping program. So you did not create it. And that image is a bit blurry
- "As seen on, is that true, really? Do you have a link to confirm?
- Follow on shop needs a bit of top padding
Collection pages: well, nothing much there except products, and they all look the same, same packaging colors, but that is fine. You could have used this as a place to add some description. Good for SEO, but also to present and explain the collection.
Product page:
- It is a simple image, variants, buttons, a tiny description and âyou may also likeâ
- There is so much content you could add, to reassure customers, to send trust signals to show them that your product is worth buying. Right now, it is like you said, âHere you go, buyâ it does not work.
- Check other similar websites, those that are really successful. Find 10 and get blocks and sections in your theme. Try maybe Section Store: Theme Sections - Add plug-n-play customisable sections to any theme & page | Shopify App Store and see what the popular sections are that attract customers
- You do need reviews, and yes, you are new and just have sales from your personal circle. But those also count, get reviews, a real peopleâs opinions. That will work for a start.
- You also have also oportunity to make bandles like one tea + one coffee with a discount
- You have samples, advertise that on the product page
The contact information page have jsut â@enpointecoffeeâ, which looks like a mistake. And in terms of pages there is just your Gmail email, not your domain, which would look more professional. But no business name, address, phone, or business registration details.
Would you trust a site with no contact information?
Also, it is strange that you have no ballet video. I mean, you are an artist, and you know how that can be captivating. Think about this, classical music, ballet station, dance, and then your camera moves to your coffee on the table? 
That would customers like, no?
You have a good story to tell, but you need to tell it with more text, images, and videos.
Good luck and be patient.
Thank you so much!
Jonna L Maule
Owner/Director Company Ballet School
etc
Location location location , There is a literal Store Feedback forum for this.
You walked into a mall asking questions in the foodcourt about furniture instead of and going to the actual furniture store and wondering why your not getting great responses.
LOOK first before posting and find the most relevant area.
COMMUNICATE with effort at all levels donât just post a title of âHELPâ with zero context.
Would you send a mail like this to a customer, then why would you do it strangers whos time and expertise you need. Respect others time, donât clickbait, donât cry wolf.
These small habits have drastic consequences on running a business that no amount of âdo Xâ , âadd Yâ checklist busy work can ever fix.
Take how you go about solving problems more seriously.
I apologize I am very new at this and just learning . Thank you for your patience.
Jonna L Maule
Owner/Director Company Ballet School
Basic coffee dropshipping. Not special, not unique. The real issue is the name implies you actually are a coffee roaster. Thatâs a big problem. You could face some serious legal consequences for thatâŚ
Hi @Rejete41 ,
Main issues holding back sales:
⢠Homepage SEO is missing (meta description, keywords, robots tag)
⢠No clear value proposition above the fold (why buy from you?)
⢠Missing trust signals (reviews, guarantees, social proof)
⢠Product pages need more persuasion (tasting notes, who itâs for, freshness/shipping info)
⢠Premium pricing without enough story/value explanation
Quick recommendations:
⢠Add proper SEO titles & descriptions
⢠Improve hero headline with a clear benefit
⢠Add reviews & âWhy choose usâ section
⢠Enhance product descriptions for conversions
Hi there @Rejete41 For starters, since youâve made sales within your personal circle already- use that as a launching pad by getting a few of them to drop some detailed reviews on the store homepage to help make your site look way more credible.
Add links to the social media accounts of your business at the bottom of the homepage as well. Customers are more likely to shop from a store whose social media they have perused through, it also makes it much easier for them to keep in touch with happenings in your store.
hey @Rejete41 you did a great job but you can do make more attractive store
i think it is your first time to design or develop a store so feel free if you have any question about it
Hi! I think, the sites looks good and clean overall. Iâd make what makes your coffee special on the product pages. You could also use affiliate marketing to reach out to small creators and also offer a commision per sale. I hope these can be useful for your site.
Itâs been a while since you first posted, but it looks like you havenât had a chance to make many changes yet. For me, any small business has the unique opportunity to get over their personality to their customers. It puts you in the position of securing your niche and standing out against the big boys, while earning loyalty from customers who want to support smaller companies with great products.
For a first look at your site, it lacks personality. You have âabout usâ information on the home page, but there is no separate menu page for this, so it is not immediately visible. Any new customer will want to know who you are and whether they can trust you to deliver. You also donât say where you are, couldnât find an address anywhere.
The core basics, such as a shipping page and consistent branding, also need some attention. For instance, your dance email is on the refund page, but the policy hasnât been completed. All these things can affect potential buyersâ confidence. You need to go through every page and think about what you would expect if you were on a new site and considering placing an order.
Consider Judge.me for reviews; they offer a free starter plan to get you started.
Hopefully, you can find time to make some of the changes. It can be disheartening when you donât see those initial sales. Keep at it.
I have checked your store, and here are some suggestions from my end:
(1) The hero banner image can be better as the current image is croppe,d and it is the first section of your landing page that gives the first impression.
(2) The buttons shown below are not visible due to the background image. You can adjust the placement of these buttons to a place where they are highly visible to customers.
(3) I noticed your store is currently using a basic cart page without a cart drawer, upsell, cross-sell, or bundle offers.
Implementing a cart drawer with in-cart upsells and bundle offers can realistically boost AOV by 10â20% without increasing traffic spend.
To implement these features, there are many Shopify apps available, like iCart Cart Drawer Cart Upsell, to easily implement these features.
Hi, @Rejete41
I look at your store and your PageSpeed Report results, your site is a bit slow on mobile (high LCP), which can cause early drop-offs. Beyond that, the main gaps are conversion and trust. Hereâs how to improve it:
- First impression isnât clear enough
Visitors should instantly know what you sell and why itâs different. Add a sharper headline + subheading:
- Freshly roasted specialty coffee
- Follow with 1 clear benefit (small-batch, ethically sourced, etc.)
- Lack of trust signals
New visitors donât have a reason to trust the brand yet.
- Add 5-10 customer reviews (even from early buyers)
- Show âRoasted onâ or freshness guarantee
- Make shipping/delivery info visible
- Product pages arenât doing enough selling
For each product, clearly add:
- Brew type (espresso / pour-over / French press) and Taste notes (e.g. chocolate, citrus, bold).
- Best for guidance (beginner vs enthusiast)
- A short âwhy this coffeeâ section
- Traffic quality may be low
Clicks donât equal buyers if the audience isnât right.
- Niche communities, organic content, or targeted ads
- Avoid broad, low-intent traffic early on
- Too much risk for first-time buyers
People hesitate to try new brands.
- Add a sample pack
- Offer first-order discount
- Set a free shipping threshold
- Fix key speed bottlenecks (important)
Your LCP is quite high, which means the main content loads slowly on mobile.
- Compress and properly size large images
- Remove or limit heavy apps/scripts
- Lazy load below-the-fold images
The main gap is clarity, trust, and reducing buying hesitation. Fix those, and you should start seeing movement without major redesigns.
If you want to fine-tune performance further, you can also use a tool like Website Speedy to help optimize images and scripts more easily. Itâs optional to use.
Disclaimer : Iâm affiliated with the Website Speedy
Hey there 
, took a look and The store has a nice brand feel, the dancer/creative angle is unique which helps it stand out from generic coffee stores.
The main issue I see is clarity and buying confidence. The homepage looks polished, but it takes a bit too long to understand why this coffee is different beyond the branding. On the product pages, the bags look very similar, so Iâd make the flavor differences much clearer: taste notes, roast level, who itâs best for, and maybe âbest for morning / focus / smooth coffeeâ type labels.
Iâd also be careful with the âas seen onâ section - if itâs not clearly linked or explained, it can feel a little too big and may hurt trust instead of helping.
Overall, the store doesnât look bad. I think it needs sharper product differentiation and stronger trust signals near the buy button.
Curious though, 
are visitors landing on the homepage and leaving, or are they clicking into products but not buying? That would point to the real leak.
coffee is a crowded market online so your store needs to tell a story that makes someone pick you over the hundreds of other roasters they could order from. what makes your roasts different? single origin? small batch? specific roasting style? lead with that, not just âbuy our coffee.â
the other thing that moves the needle for food/beverage is lifestyle photography. seeing a bag of coffee next to a morning pour-over setup or on a kitchen counter with steam rising from a mug creates craving in a way that a product-on-white photo canât. we use Prodofoto to generate those kinds of lifestyle scenes from our product photos and it made a huge difference for how premium the brand feels.