Hey everyone!
I’ve been running this shop together with my spouse for the last 1 1/2 - 2 years and we do have sales; so all in all the trick is working out, but i would like to have some feedback of some knowledgeable people.
Our CR is currently at 0,34% which isn’t good at all, so i just assume there is some work to be done or tweaks to be made.
Please be as honest as you can be. I dearly appreciate every point brought up and any idea written.
Thanks so much!
Kevin
Address isn’t a business, which is odd because you claim to have an office and warehouse.
If you do indeed have a physical warehouse, it would seem silly not to put your business address in Contact, and also to have a physical store, or at least have the ability to sell in person.
If not, then you are likely misleading, and it would be wise to change the way you present your business.
Either way, something isn’t quite right here. The product categories and brands indicate a low-level dropshipping scheme, which is also supported by the Amazon product images, lack of address transparency, and overall look and feel of the site.
Hi @decky
In general, your store is good. Clearly, some work was put in, and you did some things right. Enough content, OK images, blog, good menu, and a solid theme. A lot of payment options. But you should have more than that 0.34%.
I noticed there is no mention of your social networks anywhere. A bit strange, you should have some, no?
Second thing, your theme is a bit too clean, black and white mostly, and some parts that should have stood out more and more blended. So it could be missed, glanced over. And I could not see any video on your store, as well as some images with a human in them. I think both are important for any store to make a connection. I mean, you are not selling products only, but also the emotions they trigger. And that is missing for me.
Your home page is a bit cluttered, with too many sections. Some repeats, some could be placed more at the top. Again, that welcome message in the middle of the page is not enough to connect with customers. The About page has some insight. And as a gamer, maybe you use a good amount of those products, so a personal message on the product page could be a nice touch. Check this topic and store User feedback. Even if it’s a different niche, you can see things you could use.
And for other things, I think the header is too big, a lot of space, could be 2x smaller. It does push important content down. An announcement bar could use links. Hero slider on wider screens does get cut off a bit. In the menu and some sections and descriptions, you have & and it should not show. The product page could use some bundles and deals. You do have products that go well together. The sticky add to cart is missing for me. The cart slideout is a bit empty. Maybe an opportunity to upsell something. The checkout page could be configured a bit to match the rest of the site.
And to advertise a bit: we have a new app that helps a bit with sending the right message at the right time to customers. If you have time, check it out Atomato - clean, high-converting alerts
So to summarize, your store (game) needs better graphics, a better story, and some great cut scenes. 
Hope your sales do improve, but you also need a bit of work. Good luck.
From what I’m seeing on your store, the biggest opportunity for improvement is definitely your cart experience. You already have a slide-out cart, which is a great foundation, but right now it isn’t being used to its full potential. When a customer adds a product, they should instantly see engaging elements that encourage them to continue - things like a progress bar showing how close they are to unlocking free shipping or an extra discount. This small psychological nudge alone can lift conversions and AOV significantly, especially for accessory-based stores like yours.
Another area to focus on is making better use of in-cart product suggestions. Since you offer a wide variety of accessories across multiple gaming devices, the cart should automatically surface complementary items that pair well with what the customer just added. For example, if someone adds a joystick cap set, the cart could suggest grips, protective cases, or even bundles that include the same item. Right now customers don’t get exposed to these options after adding to cart, which means you’re missing easy upsell opportunities.
I would also strongly recommend avoiding the use of multiple small apps just to customize different aspects of your cart. It usually increases your monthly cost and can slow down your storefront. Instead, using an all-in-one cart customization app like iCart is a more efficient approach. It gives you everything in one place - progress bars, upsells, cross-sells, product recommendations, notes, and much more - without the risk of conflicts or performance issues.
Hi @decky
Your store is beautifully branded, but the homepage is cluttered, and your value proposition is lost in the mix. Simplify hero content, promote main categories, and shorten product copy for clarity. Build trust with clearer shipping information and more consistent reviews. Clearer navigation and more focused messaging will likely contribute to meaningful conversion gains over time.
Thank you very much for your feedback!
We are indeed operating out of spare space in our home - garage, spare rooms; you name it. So we have built up quite a lot of product and company dedicated space, but we have no real “in person shop” or “dedicated building as office/warehouse”.
We activley decided against “promoting” that we are running from home, but then again you have a point - it could build transparency/trust.
Towards the brands:
Those are the current top of the line manufactureres of handheld gaming equipment - so i can’t change those. But we do just work with their supplied pictures which does indeed add to the “low quality dropshipping theme”; which is why we try to emphasize the “german warehouse” ( 
) story.
We will take your feedback into account when we are adressing the issues. Thank you again!
Thanks for taking your time to give us your feedback - we really appreciate it!
You’re points are super valid and we are currently already planning on what to do, to fix your raised points. For one, i’ve added our Social Media Accounts to the footer - we haven’t been very active there, but we are trying to do more. I have also moved some stuff around in regards to the position where it is on the page.
But i totally agree, what we lack in total is “personality”. No pictures of us, no pictures of customers products (we are planning on activley collecting those.) - just a shop without humans visible. We will try to change that as one of the priorities.
I appreciate your feedback and also the link with an amazing example - we will definitley take your feedback into account when making changes. Thank you so much!
Thank you for your honest feedback!
You absolutely have a point - the “goes will with” section is super neglected from us; we still need to edit the “similar” product settings as we have never utilized it. That the cart is a thing that could make a difference, actually never came to my mind - thank you!
We will be looking into the topic, our possibilties and that app. Even if it is an ad; if things really do have an impact, there is no shame in that.
Thank you for your feedback!
We will definitely shorten our homepage and remove the redudant blocks as you are completely right; the trust indicators should be more visible when the page is not as cluttered.
Appreciate, that you took the time to respond!
Hey @decky,
Happy to hear that you’ve made a lot of progress in a short period of time.
Look at it from the customer’s perspective. You’re targeting a specific audience: gamers. Gamers love interactive and immersive experiences. So what if, while shopping on your website, they could engage with your products in a fun and unique way?
My suggestion would be to add Augmented Reality and 3D product viewers to your store. It’s very accessible now and easier to set up than most people think. Instead of just looking and scrolling through your products, customers would be able to interact with them and even view them in their own space before making a purchase. This helps them understand the products better and choose the perfect one more quickly.
Your website would look more modern and tech-forward. Stores that use AR and 3D usually see higher engagement, stronger brand recognition, faster decision-making, and more sales, with fewer returns.
Wishing you luck!
Hey Kevin,
Everyone’s giving great feedback on your store design but have you looked at your traffic quality?
0.34% CR could mean your store needs work… or it could mean a big chunk of your traffic is low-intent visitors who were never going to buy.
Quick question: do you know if your conversion rate differs by traffic source? (Google vs. Facebook vs. Direct, etc.)
If one source converts way better than others, that might tell you more than redesigning your homepage.
Just a thought.
Interesting idea! Thanks for the inspiration - thats definitely a thought for later down the line. Appreciate it.
Fair point! Most of our traffic is generated through Blog Articles, as we aim to be a topical authority in the market. So a lot of people will hit our page without ever having purchasing intent; which hopefully then gets converted into the said, as we carry products that cater to their handheld gaming hobby.
This doesn’t make it easier, trying to figure out what is a “okayish” range - in this case.
Yeah that makes total sense. Blog traffic is great for authority but it’s fundamentally different from shopping traffic. Someone reading “Best Accessories for Steam Deck” isn’t in the same mindset as someone searching “buy Steam Deck grip.”
The tricky part is knowing what “okayish” looks like when you’re blending readers with shoppers.
Actually, I’ve been working on a tool for exactly this. Scores traffic quality by source so you can see which visitors are shopping vs. just browsing.
Might help you figure out if 0.34% is actually bad or just expected for your mix.
Free during beta: nodefn.com
Hey Kevin,
Quick thoughts after checking the store, I’ll be honest and straight to the point.
First, your products look fine, but most of them are sold as single items. You might want to try bundling what you already have, for example pairing related products together or adding a small accessory as a bonus. Bundles usually help increase perceived value and make the decision easier for buyers.
Second, from a store perspective, the layout is clean but it feels a bit “safe”. There’s not much pushing visitors to act now. Clear value messaging, stronger CTAs, and showing why someone should buy today could help a lot.
Also, think about guiding users more once they land on the site. Right now it’s very browse-based. Simple prompts like recommendations, best sellers, or “frequently bought together” can reduce friction and improve CR.
Overall, the foundation is there. I don’t think the products are the issue, it’s more about presentation and how you package and guide the offer.
I like it! Its looks professional, clean , nice job..
Now can you do me the favor, and take a look at mine , and be honest with me , tell me what I need to change and and fix please? I’ve been running my store for the last seven months still trying to get the hang of it
Hi,
To be quick, your homepage feels a bit overwhelmed, there are too many sections and elements. I’d suggest:
Give more space between sections and reduce the number of items shown.
Add more clear text to explain your products and value, but not too much.
Take inspiration from bigger stores that you like, simplicity and minimalism often work best.
Hope this helps and gives you some ideas to improve your conversion!
hi, i went through your store, and here are some feedback points from my side:
for example, when i read your tagline in the hero banner (not a random…”, i get a little confused and the value proposition isn’t directly clear to me.
something better could have been used, for example, “Gaming accessories for the GenZ and Millenials.” this way, you will be a bit more direct and make your position clear.
that webcopywriting flair is missing. for example, this sentence “partners with the following manufacturers” is a little bland and seems to be written for a blog. don’t get me wrong, it is grammatically correct. but what i mean is, not suited for a website page (especially your landing page.) so, i would say please check for such things.
product pages are quite wordy. example:
ensure that they are crisp and clear, so that users aren’t overwhelmed by information. here, they are more likely to bounce off.
overall my verdict: great job with the basics, and very happy that you are getting sales. maybe working on the points i highlighted will improve your sales further.
also, as a pro tip, check shopify’s blogs on best store designs and product page designs. you will get a lot of inspiration.
Ich werde schlicht und offen sein: Es sieht grundsätzlich nicht schlecht aus, und ihr habt auch eine große Produktauswahl. Wenn ich jedoch ehrlich bin, wirkt es an einigen Stellen noch nicht durchgehend professionell, vor allem beim FAQ.
Die Website wirkt insgesamt recht schlicht und etwas leblos: wenig Farbe, kaum kleine visuelle Effekte und vor allem kein einziges Bild mit Menschen. Menschen und Emotionen verkaufen, Vertrauen entsteht über Nähe und Authentizität.
Außerdem passen die Versandkostenangaben auf den Produktseiten nicht zu den Versandinformationen im FAQ. Solche Widersprüche fallen auf und kosten Vertrauen. Auch die Produktseiten wirken optisch noch wie klassisches Dropshipping von früher, was schnell einen negativen Eindruck hinterlässt.
Ich achte sehr auf Details, und viele Kunden tun das heute ebenfalls. Es gibt genug Leute, die sich wirklich alles auf der Website durchlesen, um Vertrauen aufzubauen. Ihr habt definitiv Potenzial, ihr müsst nur mehr Zeit in die Gestaltung und Konsistenz der Seite investieren, damit der Auftritt insgesamt runder und professioneller wirkt.
Ich wünsche euch auf jeden Fall alles Gute auf eurem Weg. Und lasst euch nicht verunsichern von Kommentaren zur Firmenadresse. Es ist rechtlich völlig üblich und in Ordnung, wenn die Geschäftsadresse beispielsweise im eigenen Haus liegt und dort auch Büro oder Lager geführt werden.
Wichtig ist nur, dass ihr im Impressum konsequent die korrekte Rechtsform angebt. Ihr solltet dort nicht zwischen UG und GmbH wechseln, da das rechtlich problematisch sein kann.
