How do I get sale traffic to my website .
Hi @devjack ,
There are a few different ways to help increase traffic to your store, SEO and ads would be the most common types. Have you looked into either one of those methods yet?
There is some great information for both SEO and ads which I’ll share with you to help get you started if you haven’t already done so:
- SEO - SEO stands for search engine optimisiation and helps increase your chances of being shown at the top of searches on Google and other search engines. You can apply some basic SEO in your Shopify admin, but if you wanted to go deeper with it, there are some apps in the Shopify App store for them also. I like SEO Manager personally, but it does have a high monthly cost. There are several free SEO apps too! The content team also wrote a great blog post for an SEO checklist which you can read here.
- Ads - Ads would generally come from social media channels, such as Facebook, Instagram and most lately, TikTok. There is a great guide for ads on Facebook by Shopify but a lot of the ads would occur on the social channels themselves, this is where they’d be most effective. You can target ads for different reasons, for example, some to get more traffic to your website, but others for making direct sales, it really depends and you can choose which way you want to go with this depending on what you want to focus on. You can see Instagrams ad page here which might give you more of an idea of how it would work for that platform.
There is a lot of information there, but I hope it helps! How long has your store been open and what are you selling?