How did you set up Instagram shopping?

Retail & Point of Sale

Topic summary

Main topic: Steps to set up Instagram Shopping for a Shopify store via Shopify’s Facebook channel.

  • Core setup: Install the Facebook channel in Shopify and enable Instagram Shopping as the first feature, or add it later from the channel’s Overview page. If Facebook Shop or Facebook Marketing is already configured, some steps may be pre-completed.

  • Key actions: Connect your Shopify and Instagram accounts, then start tagging products in Instagram posts. This enables in-app product tagging and shopping features.

  • Resources provided: An official Shopify help article with step-by-step instructions and a 15-minute YouTube tutorial on connecting Shopify and Instagram. Additional Shopify blog links offer guidance on Instagram advertising and tools.

  • Outcome/status: Clear guidance and links were provided; no follow-up issues reported. The thread appears resolved pending the original poster completing the setup using the shared resources.

Summarized with AI on February 15. AI used: gpt-5.
1

How I setup instagram shopping?

2

Hi @AmoreJewelry

Before setting up Instagram shopping, you first need to install the Facebook channel then set up Instagram Shopping as the first feature.

The help doc below will walk you through how to set it up so make sure that you’ll check it out.

Hope this helps.

3

Hey @AmoreJewelry ,

Welcome to the Shopify Community!

Instagram Shopping can be set up as the first feature when you install the Facebook channel, or it can be added from the Overview page of the Facebook channel at any time. If you already set up Facebook Shop or Facebook Marketing in the Facebook channel, then some steps might already be completed.

Check out our full video tutorial on how to connect your Shopify and Instagram account to start selling:

After you’ve connected your Shopify and Instagram accounts, you can start tagging your products on Instagram!

Instagram advertising is one of the best platforms for growing website traffic and sales—it even outperforms Facebook! If a merchant already has a following on Instagram, they would stand to benefit greatly from leveraging its ad service.