Increase conversion rate

Store Feedback

Topic summary

A new Shopify store owner is struggling with low conversion rates and minimal ad performance—under 100 clicks from Google Ads and fewer than 20 from Facebook Ads. They requested 10 actionable steps to improve conversions and clicks, sharing their website (zoomcartz.com) for review.

Key recommendations provided:

Product & Site Optimization:

  • Improve navigation by organizing categories into sub-categories
  • Fix layout issues (wide blank space on product pages)
  • Use high-quality product images from multiple angles with detailed descriptions
  • Add clear, prominent call-to-action buttons

Trust Building:

  • Implement customer review widgets and star ratings
  • Display trust badges (secure checkout, money-back guarantee)
  • Clearly outline return/refund policies

Ad Performance:

  • Refine audience targeting using platform analytics
  • Test different ad formats (carousel, video, testimonials)
  • Improve ad creatives with compelling visuals and headlines
  • Set up retargeting campaigns for visitors who didn’t purchase

Conversion Tactics:

  • Simplify checkout process with guest checkout option
  • Optimize site speed and mobile responsiveness
  • Add urgency elements (low-stock alerts, countdown timers)
  • Use A/B testing to identify what converts best

Multiple respondents recommended specific apps and tools, including trust badge apps, analytics platforms, and image editing tools like Photoroom.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
1

Good morning. I am still quite new to shopify store. I need to improve my conversion rates. I am getting only getting under 100 clicks when I do google ads. And less than 20 on Facebook paid ads.

please can anyone provide 10 action steps I can take to improve conversions and more clicks please. Happy to share my website for review.

please provide me with 10 easy steps to take for conversions and more clicks that will help me generate more sales.

thanks

2

https://zoomcartz.com

thanks

3

https://zoomcartz.com

4

Hi I haven’t heard back.

5

Hi @Razan2 ,

Thank you for your question. I have taken a look at your site and here are some of my recommendations that you can consider following to improve conversions:

Optimize Your Product related sections:

  • Clear Navigation: Separate your Categories into Sub-categories so visitors can see types of products on the Home page.

  • Strong Call to Action: Add or adjust several Shop Now buttons to make them look outstanding.

  • Your product page on PC has a wide blank on the right which makes it look unprofessional.

Enhance product images:

  • Thumbnail and photos: Showcase the product with more photos from multiple angles and close-ups to highlight details on different contrasting backgrounds. If you can’t set up a new background, try Photoroom.
  • Compelling Description: Craft a clear and detailed description that emphasizes the features, benefits, and materials.

Build Trust and Confidence:

  • Customer Reviews: Add a star rating review widget to your product cards and import as many as reviews possible. Social proof helps build trust.
  • Return/Refund Policy: Clearly outline your return/refund policy for buyer peace of mind.

I also recommend some Free apps that I think will have several features to make customers eager to take action and make a purchase:
AOV Trust Badges

Finally, you should do some tests on your pages, navigation and payment to see if everything works smoothly. I hope my answer is helpful!

Best,
Liz.

LizHoang_0-1732542176080.png
LizHoang_0-1732542176080.png1835×890 134 KB

1 Like
6

Hi @Razan2 , I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.
Improving the conversion rate is not only a matter of getting more clicks. It should be a broader image of how can you turn those clicks to real traffics on your online store. Low ad click-through rates (CTR) can be attributed to several issues. Here are possible reasons ZoomCartz ads might not be getting clicks, along with suggestions to improve them:
1/ Potential issues

  • Ad Relevance: The ad content might not resonate with the audience or align with their search intent.
  • Creative Quality: Unappealing visuals or generic headlines could fail to grab attention.
  • Audience Targeting: Ads may be shown to the wrong demographics or interests.
  • Competing Ads: Competitors with more attractive offers or branding might overshadow them.
  • Call-to-Action: Weak or unclear CTAs could fail to encourage immediate action.

2/ Suggestions for improvement

  • Refine Audience Targeting: Use platforms’ analytics tools to identify and target your ideal customer demographics and interests.
  • Improve Ad Creatives: Use high-quality visuals, compelling headlines, and personalized messaging tailored to audience needs.
  • Highlight Unique Value Propositions: Showcase what sets ZoomCartz apart—free delivery, exclusive deals, or a wide product range.
  • Experiment with Formats: Try carousel ads, video ads, or testimonials to engage users more effectively.
  • Optimize Landing Pages: Ensure ads lead to specific, high-converting pages rather than the homepage.
  • Use Analytics: Track ad performance metrics like CTR, cost-per-click (CPC), and conversions to tweak campaigns

I hope this will give you some ideas on how to improve your ads performance. Good luck!

If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. :blush:

Best,

Tracy from the BON Loyalty team

1 Like
7

Hi @Razan2

Thanks for reaching out. Improving your conversion rates and boosting clicks from ads can feel overwhelming at first, but I’ve got you covered. Here are 10 straightforward steps to help you generate more sales and drive better results for your Shopify store:

1. Optimize Your Product Pages- Ensure your images are high-quality and professional. Showcase products from multiple angles and include zoom-in features.

  • Write clear, persuasive, and benefit-focused product descriptions. Highlight what makes your products unique.
  • Add trust badges like “Secure Checkout” or “Money-Back Guarantee.”

2. Focus on Your Target Audience- Analyze your ad targeting. Are you reaching people likely to buy your product?

  • Use detailed targeting for Google and Facebook ads based on demographics, interests, and behavior. Test different audiences and adjust as you gather data.

3. Use Engaging Ad Creatives- Create ads with eye-catching visuals and videos. Test out different formats like carousel ads or reels.

  • Highlight social proof in your ads, such as reviews or testimonials.
  • Use a clear call-to-action (CTA) like “Shop Now,” “Grab Yours Today,” or “Limited Stock Available!”

4. Leverage Social Proof- Add customer reviews and testimonials on product pages.

  • Show star ratings prominently and consider adding a “Best Seller” tag to popular products.

5. Simplify Your Checkout Process- Offer guest checkout so users don’t have to create an account.

  • Make sure payment options are varied and user-friendly, like credit cards, PayPal, Apple Pay, etc.
  • Reduce cart abandonment by sending abandoned cart emails or offering discounts for completing the purchase.

6. Create a Strong Offer- Use irresistible offers like discounts, free shipping, or bundles.

  • Clearly display offers on your homepage, product pages, and ads.

7. Improve Your Website’s Speed and Mobile Friendliness- A slow-loading website can kill conversions. Optimize your store’s speed using tools like Google PageSpeed Insights.

  • Make sure your site looks and works perfectly on mobile. Over half of users shop on mobile devices.

8. Use Retargeting Ads- Set up retargeting campaigns to bring back visitors who browsed but didn’t buy.

  • Offer a special discount or free shipping in retargeting ads to encourage purchases.

9. Add Urgency and FOMO- Display low-stock alerts or “Only X left in stock!” notifications.

  • Include countdown timers for sales or limited-time offers.

10. Track and Test Everything- Use Google Analytics and Shopify’s built-in tools to see where users drop off.

  • Continuously A/B test your ads, website layout, and CTAs to find what converts best.

Bonus Tip: Review Your Website for Improvements

Feel free to share your website link, and I can give you tailored feedback to help you improve user experience and drive more conversions.

If you need any other assistance, feel free to reply and I will try my best to help.
Best regards,
Daisy