Hey everyone,
This is actually a pretty common problem that happens when Shopify’s email authentication fails. Here’s what’s going on and how to fix it:
What’s Happening: When your domain’s email authentication isn’t properly set up, Shopify falls back to using their own sending domain (like store+81097425179@g.shopifyemail.com) to avoid delivery issues. This is why your emails are ending up in spam folders.
The Real Solution: You need to properly authenticate your domain with Shopify. Here’s the step-by-step fix:
Step 1: Set Up Proper SPF Record Add this to your DNS SPF record: v=spf1 include:shopify.com include:_spf.google.com ~all
If you already have an SPF record, just add include:shopify.com to it.
Step 2: Set Up DKIM Authentication
- Go to Shopify Admin > Settings > Notifications
- Scroll down to “Sender email” section
- Click “Authenticate your domain”
- Follow the instructions to add the CNAME records to your DNS
Step 3: Configure DMARC (Important) Add this DMARC record to your DNS: v=DMARC1; p=none; rua=mailto:your-email@yourdomain.com
Step 4: Wait and Test DNS changes can take 24-48 hours to propagate. After that:
- Send a test email from Shopify
- Check the email headers to confirm it’s coming from your domain
- Use a tool like mail-tester.com to verify your authentication
Pro Tip: If you’re still having issues after setting this up, the problem might be that your domain host doesn’t support the specific CNAME records Shopify needs. Some hosts (especially cheaper ones) have limitations on CNAME records.
Quick Check: Go to Settings > Notifications in your Shopify admin. If you see any red warnings or “not authenticated” messages next to your sender email, that’s your problem right there.
Alternative Workaround: If your current domain host won’t work with Shopify’s authentication, you can:
- Use a subdomain like mail.yourdomain.com for sending
- Set up the authentication on that subdomain instead
- Use that as your sender address
This should completely solve the issue and get your emails delivering properly from your business address instead of Shopify’s generic one. The key is getting that domain authentication working properly.
Let me know if you run into any issues with the DNS setup! I’d love to check this up for y’all.
Cheers!
Shubham | Untechnickle