Users are encountering “missing inventory data” errors in Google Merchant Center when attempting to list products on Google Shopping. The issue appears unrelated to product identifiers (GTIN/SKU) despite initial confusion.
Root Cause Identified:
The error stems from local inventory ads settings being enabled without a physical store location. Local inventory data is specifically for brick-and-mortar retail advertising.
Recommended Solution:
Additional Issues Raised:
Status: The local inventory solution appears to resolve most cases, though some edge cases (like the “limited” status with no fix available) remain unresolved.
I am currently setting up my online store. I would like my product to be displayed on the Google shopping page. I have linked my product to Google Merchant Center. Everything works so far, but googel tells me I still have a problem with my inventory. I do not know what is wrong. I have entered all the details. I have removed the GTIN for the picture. I do not have SKU. So what is the problem?
If you need more information please let me know.
Thank you
Thank you for your quick response. Do you have an example of an SKU or where can I get one?
Hey @Greg05
A few questions to ask yourself since I don’t have all the information.
Sounds like you have a GTIN, you just removed it for the purpose of this screenshot, correct? If not, make sure you have a unique product identifier (e.g. GTIN or MPN) so that Google can identify the product.
Have you gone through this guide from Merchant Center on how to fix the missing inventory data? https://support.google.com/merchants/answer/9095793
Is this for all products, or just a select few? All would imply it’s a site-wide issue rather than a specific product that just so happen to be in someone’s cart at the time Google analyzed the page.
Check that your product feed is sending the correct inventory availability.
Is your feed for a different country?
Does your structured data also include the unique product identifier? If not, it needs to otherwise Google may get confused if one variant is out of stock (as an example).
Does your structured data include the product availability?
Do you have the Automatic Improvements in Merchant Center turned on for availability? Usually, the automatic improvements are good to have on, but you may need to switch it off (or on if currently off).
Missing inventory data has nothing to do with product identifiers.
It is refering to local inventory data, in other words local advertising. You must have enabled to include local shopping ads. I fyou don’t have a physical shop, disable what you did in Shopify. And in Google merchant center delete the local inventory feed.
Hi!
Can you please help me! I have the same issue on my google merchant. My products display missing inventory data. How do I fix this issue?
Do you have a physical shop?
No physical shop
Hi!
I also have an issue with missing inventory data.
We don’t have a physical store, and I can only find local inventory ads in Merchant Center, which are set up as completed. Should I delete that? Will deleting it cause any other issues?
Additionally, I’m facing a problem with invalid GTINs.
Since we have multiple GTINs for a single product, Merchant Center adds them all in one field from Shopify, which causes the system to recognize it as an issue.
Since this affects a large number of products, it’s not ideal for us to manually fix each one.
How can we resolve this problem now and in the future, considering that new products are added daily?
Thank you for your response.
I recommend you disable local feeds in your data feed app. And yes, after that delete it in Google Merchant Center.
For invalid GTIN, check this:
Then disable it, if you don’t have a shop in your app settings.
Hello, I am having the same issue with “missing inventory data” error, but I have checked and we don’t have local inventory ads enabled. Is there another reason this may be happening?
The products are showing as “limited” in merchant centre, but when I click “review and fix” it says nothing needs attention…
Were you able to find a fix? I have the exact same problem
