Google Merchant Center (GMC) shows a “Missing inventory data” warning for a shop selling made-to-order stickers that don’t use GTINs/barcodes and don’t track inventory.
Key clarification: The warning pertains to Local inventory ads (for physical store availability). If you don’t run Local ads or have a physical shop, you don’t need to supply inventory; instead, disable the Local inventory feed.
Actions taken: The merchant removed the feed in GMC (Settings/cog > Data sources).
Next step: Disable the Local inventory/Local ads export in the data feed app. Guidance given: this toggle/setting is found in the app’s settings. (Exact path not specified and may vary by app.)
Status: Partially resolved. GMC feed removed, but the app-side export still needs to be turned off to prevent the feed from reappearing. No debate or alternative views raised.
Notes: GTINs/barcodes are not the issue here; the core issue is an enabled Local inventory feed expecting stock data. No images or code are central to understanding.
I have an online store and when I go to my google merchant account, I have a message saying “Missing inventory data”.
-My products are made to order, That is why I cannot keep an inventory.
-I create stickers and I do not have GTIN, codes, or any barcode on them.
How do I supply inventory data if we don’t track inventory?
Missing inventory data is for local ads, meaning for when you have a local physical shop.
If you don’t have that, make sure to disable it in your data feed app, and remove the feed in GMC > cog icon > data sources
I really appreciate your help!
How do I disable from data feed app?
I have removed it from GMC.
It should be in your app settings.