My online store

Topic summary

A new Shopify store owner (landesi.pe) selling handmade jewelry seeks feedback after achieving no sales beyond family purchases. The discussion remains open with multiple contributors offering improvement suggestions.

Visual & Design Issues:

  • Inconsistent product image sizes create an unprofessional appearance
  • Product descriptions are too minimal and lack detail
  • Homepage and collection pages need to be more attractive
  • Consider purchasing a jewelry-specific theme for better aesthetics

Trust & Credibility Gaps:

  • Missing customer reviews and social proof
  • Need clear shipping, returns, and “About Us” policies
  • Add trust badges near checkout areas
  • Include storytelling about the brand’s origin and craftsmanship

Technical SEO Problems:

  • Missing alt text on product images
  • Excessively long meta descriptions (should be 120-200 characters)
  • Slow page load speeds, especially on mobile
  • Need keyword optimization in titles and descriptions

Marketing & Conversion Strategies:

  • Create urgency with limited-time offers, countdown timers, or low-stock alerts
  • Implement free shipping thresholds
  • Run targeted ads to test audience fit (gym moms vs. teen gymnasts)
  • Add product videos showing how items are made
  • Consider loyalty programs and email/SMS follow-ups

Multiple app recommendations were provided for reviews, SEO optimization, and Etsy integration. The store owner expressed interest in comprehensive help “from scratch.”

Summarized with AI on October 24. AI used: claude-sonnet-4-5-20250929.

Hello there , my store is landesi.pe no sales yet. Only my family. Advice please let me know what I need to improved please

3 Likes

hey @Comefordc so if you want to improved your sale so you have to improved your store . like home page and collection page and also product page make it attractive

and then you have to make a markting your products to get sale
if you like my advice then don’t forget to like and mark it solution

Hi @Comefordc ,

I would like to recommend following things, like there are many things depending upon products and target audience. Some may work, some won’t. Please check the following details:

1.) Offer & Urgency: Are you giving people a reason to buy now?

People don’t convert because:

  • The price feels too high for what they get.

  • There’s no urgency to act now.

Ideas to test:

  • Launch a limited-time offer (“15% off your first set”).

  • Offer free shipping over a certain threshold.

  • Include a countdown timer or low-stock alerts.

  • You can use the Loyalty program

2. Audience-Product Fit: Are you targeting the right people?### Consider:- Do your ads match your website messaging?

  • If your ad promises elite gymnastics gear but the landing page feels generic, people bounce.

  • Are you targeting buyers or just getting clicks?

    • Awareness-stage audiences (cold traffic) need education. Retargeting and warmer audiences often convert better.
  • Influencer Strategy:

    • Good social posts don’t always translate into action. Did the influencers include product tags or promo codes? Are you capturing that interest with email/SMS follow-ups?

Action:
Try:

  • A/B testing different audiences (e.g., gym moms vs. teen gymnasts).

  • Use Meta’s Advantage+ campaigns or conversion lookalike audiences if pixel data exists.

  • Create a “Gym Starter Kit” or offer bundle to test product/price sensitivity.

Additionally, I checked and confirmed that you’re not using any deceptive pricing practices. However, you should consider clearly displaying discounts to create a sense of urgency of discount and encourage customers to make a purchase.

If you have any questions, feel free to reply here or message me. I am more than happy to help you.

Hi,
Personally, I think the first task of your website store is to make your website beautiful.
The size of each picture is different, which is ugly and makes people lose the desire to buy.

The second is that the description of the product page is too simple. It seems that this product is uploaded randomly and cannot be trusted for purchase.

The solution is:
You can try to buy a theme suitable for selling jewelry. The aesthetics of the website will be different.
Then before opening the new website, if it were me, I would study what products sell best on the competitor’s website, and then choose similar products to sell. Then optimize the website SEO, such as putting keywords with good rankings in the meta title and meta description. I will even write some blogs to get natural traffic. Then I will run some social media to introduce my products.
Of course, all of the above suggestions require time and money, but I believe that if you are determined to run a store, these are all necessary.
The theme recommendation is just the theme I found by searching keywords on Google. If you don’t understand SEO, you can directly download our SEO app, i will give you a 40% off code:“community40%off” for 2 months, including research on competitor keywords, AI blog and other functions.
I sincerely wish you all the best! :grin:

1 Like

Hi,

The product photos need work and your pricing seems high for no-name brands. Focus on better product descriptions and maybe run some targeted ads to test what converts. Also consider adding customer reviews/testimonials to build some social proof.

Hi @Comefordc ! Hope you’re well.

Ian here from Fast Bundle,

Welcome to Shopify and the Shopify Community. Wish you amazing sales and best of lock ahead. Here is my suggestion for your shop:

  1. When selling handmade products, adding a video or a story of how each product is inspired and designed then made, helps to get connected to the product. Besides, telling a short story of the shop or about the designer can help.

  2. If you could bring more trust to the shop by adding people’s reviews of your products and shop, it would be amazing.

Thank you

Hi! I will not repeat what we have already written above about the photo quality, theme and layout — these are not the basic solutions that have already been mentioned.

The main thing is that now it is not clear to whom and why this store is. There is no clear USP, brand atmosphere, or focus on the target audience. The user logs in and doesn’t understand why he should stay.

Tip: look at how successful niche stores do it — it will help you see what is missing. We use IceStoreLab for such analyses — it is very convenient to compare ourselves with competitors and find growth points.

If you’re interested, write to me and I’ll help you understand more deeply.

Hi @Comefordc,

I have checked your website content and SEO performance carefully and here are some suggestions I can list here below for your reference:

  1. Alt Text missing issue. When I check the images displaying on your homepage, there is one product image missing Alt text content(I attach the image URL meanwhile) and it will prevent Google from understanding the meaning of this image and relations between product and image properly. Better add it in time by accessing Shopify admin page or detect it with our APP’s help.
    https://landesi.pe/cdn/shop/files/IMG_5961.png?v=1753081998&width=3840

  2. Excessive Meta Description. This is what I find when searching your website on Google and you can see two search results which fail to display the full meta description contents. If your meta description content is too long, your store visitors or potential customers will fail to get what you sell completely, and it will affect your conversion as well as sales eventually. Better shorten the length and keep it within 120–200 characters, so that it can have a better display view.

  3. Page Speed on product pages. I selected one of your product pages as an example here to test the page speed, as the time of loading is quite slow when I click on Collection page to access product page. And after testing, the speed on mobile is slower than the performance on desktop. This means visitors on phone port will take longer time to see the full contents compared with the people viewing on desktop. Pay more attention to the Total Blocking Time(TBT) and it is the element affecting your page speed most. You can learn more about this element by reading this article, and it contains the method how to improve it as well inside.


  4. Add some trust badges on product pages. Your product page looks very clean and straightforward, which is a good sign here, but it is lack of enough trust for customers who firstly visit your website. By adding some trust badges, customers can know store policies and highlights of products directly, it will be helpful for your store sales accordingly.

Honestly to say, It is happy to know your store have a better performance on Google compared with others under same level, and you can optimize store in a better by using SEO Check and Content Optimization features in SEOAnt. You can click here to install and there exist further space of optimization on the store after detecting, and I’m sure they shall be valuable to you.

Yes I am interested if you can help it would be great

Hello there, I need help with everything I guess .. can you help me from scratch?

Hi @Comefordc

I saw your store Landesi.pe, and it looks like you’re doing a lot right: nice products, good design, you’ve had traffic at least from family. But to turn traffic into sales, there are several areas you could focus on tightening up. Here are detailed thoughts:

1. Build Trust & Credibility
I didn’t find strong customer reviews or social proof. Customer reviews are visible but not very detailed—real photos, dates, or more personal reviews would reassure buyers.Customers are more likely to purchase when they trust the store. You should add product reviews using a tool like ShopReviews ‑ Product Reviews - ShopReviews - Boost your sales with product reviews | Shopify App Store, which makes collecting and displaying real customer feedback seamless..
Make sure “Shipping”, “Returns”, “About Us” are super clear and upfront. Many visitors will look for those to feel confident about buying.
Trust badges/seals (secure payment, safe checkout, verified seller, etc.) visible near product pages or in the footer can help.

2. Hero Banner & Storytelling
The store would benefit from a strong hero section at the top of the homepage — some kind of bold message that says why Landesi.pe is special (product quality, origin, craftsmanship, etc.).
Include a tagline and a CTA like “Shop Now” or “Discover Our Bestsellers” so visitors are immediately guided.
A short story or mission “why you started Landesi.pe” or what makes your products unique could help connect emotionally with buyers.

3. Product Presentation & Navigation
Product descriptions need to be rich: materials, size dimensions, how product should be cared for, any special features. The more detail, the less doubt a buyer has.
Use multiple images, including lifestyle shots (showing product in use), close-ups, etc.
Add filters (price, type, color, etc.) to help people find what they want faster. Also features like “Best Sellers” or “New Arrivals” help direct attention.

4. Conversion Triggers & Incentives
Offer first-time buyer deals—like a popup discount code or free shipping threshold. That helps convert those who are interested but need a push.
Use urgency tools: show stock levels (“Only X left”), countdown timers for sales, or limited-time promos.
Highlight any perks prominently: free returns, guarantee, warranty, etc., if you have them.

5. Site UX, Mobile & Performance
Ensure the mobile experience is smooth: large, easily clickable buttons, fast load times, clear visuals. Many people shop via mobile, and bad mobile UX will kill many potential orders.
Check site speed, image optimization. Large/slow images or complex code can increase bounce.
Simplify navigation if it feels overwhelming. Make sure people can find products easily without too many clicks.

If you’re also selling on Etsy, consider using an app like Etsy Integration ‑ ShopList - ShopList - seamless integration between Shopify and Etsy | Shopify App Store . It lets you sync your products and orders between Shopify and Etsy automatically, saving time and helping you manage inventory more efficiently—perfect for handmade or customized products like yours.

Best Regards,

Waytoapps

@Comefordc So sorry for the delayed response. Feel free to check the app - AiTrillion. This will help you with everything which I have mentioned.