Hi there, 
My store is based in the UK and mainly target customers from the UK. The store link is: https://missandtrendy.co.uk/
It has been almost a year now, since launching the store. Mindset that my marketing strategy is based on SEO, therefore customers issued from organic search only. Well, after 3-4 months of launching the store, I started receiving orders. I would then monitor the analytic stats to understand my customers’ behaviours. I realised that 1 out 5 customers from the UK visiting my store from Google search would place an order on their very first visit and I would actually get 5 visits max/per day, which is very little but satisfying for a start as the store was converting very well. 1 out of 5 is a 20% conversion rate, meaning, ( Appealing products, good UX design and customer service) from my understanding. Correct me if I am wrong please. I’ll appreciate it.
By the way, I have to mention that, I never received a single complaint inbox or by phone from my converted customers or even a returned item. The only case is a customer that bought an out of stock item from the store. I issued the refund straight away, explained the situation to him by mail and apologised. The customer then visited the website again by own initiative the next day, chose and bought a different item from the store successfully. Great!
Now the issue is that. All of a sudden. After almost 4 months of receiving few visits and converting high (1 out 5 customers placing orders). My store stopped selling on the 15/07/2022. I have not received a single order since then, besides that I am getting almost no traffic from the UK.
I have been working hard on SEO and can find my store on google with several decent long tail relevant niche keywords such as:
affordable aviator sunglasses for men london - Google page 1
shatterproof sunglasses London - Google page 1
shatterproof sunglasses sport - Google Page 1
sunglasses gooddies ladies - Google page 1
sunglasses gooddies - Google page 1
unisex aviator sunglasses london - Google page 1
aviator sunglasses for men london - Google page 1
aviator sunglasses london - Google page 1
classic sunglasses london - Google page 1
classic sunglasses London UK - Google page 1
bamboo sunglasses London - Google page 1
wooden sunglasses London - Google page 2
shatterproof sunglasses UK Google page 2
women’s aviator sunglasses london - Google 1st position page 2
sport sunglasses london - Google page 3
classic sunglasses UK - Google page 3
men’s aviator sunglasses london - Google page 3
unisex sunglasses london - Google page 4
unisex aviator sunglasses - Google page 4
affordable aviator sunglasses London - Google page 4
affordable aviator sunglasses - Google page 5
Actions taken:
- I have tried to be calm and monitor the situation, but I still can’t find where the issue comes from. I contacted Shopify to double check my store. They could not find anything weird either.
- I have even reverted my store version to 1 week before the last order happens. Still nothing has changed.
- Double checked the checkout. Everything is on point.
- Looked for bad reviews. Nothing showing up
My question is: Since, I am outsourcing my store developer from India. Should I be worried about this? I have always used the same developer since day one.
The second question: Any advice out there?
Sorry guys for the long message.
Please let me know
Thank you! 
Mathieu
