Hi, I am new to Google Ads. I have been running Performance Max for a month now. I have gotten 11 sales so far but not profitable yet. I started with $25/day, then moved up to $50, then $75. Since I didn’t get more sales after raising the budget, I went back to $25/day again. What would you suggest my next steps should be? I am only running one campaign now. Should I try using multiple ads and try different things to see what works the best?
Hello Imranmakani, thank you for your question.
I would start by improving your data feed quality, because most likely you imported the data without any improvements. Improve all applicable attributes listed here: https://support.google.com/merchants/answer/7052112?hl=en
Then, I recommend you setup a standard shopping campaign with an advanced layering, so you can see which search terms trigger your products, and improve based on what you see. Here is a guide: https://www.youtube.com/watch?v=CiRIDzRrHno
Ofcourse this is a lot harder to manage, compared to PMax. Pmax does work, but it depends how good your website is, what you are selling, your data feed quality etc.
Thank you for that. I sell musical instruments. If that helps with anything else, you can advise. I will definitely look into your suggestions.
With musical instruments, you might want to look at the advanced standard shopping campaign. Because you may want to avoid research keywords, and focus more on keywords that are converting.
Because a lot of people will want to search, search and search different instruments within the same niche, while it is good to show up for research keywords, it can be expensive you have a small budget.
Do you have a resource that I can learn how to do it or how much you charge if you can help with that?
The video is completely free of charge: https://www.youtube.com/watch?v=CiRIDzRrHno
My website and youtube channel has lots of guides. I have over 350 articles and 150 videos.
Of course not all applicable to you, but the video above is applicable to you.
Thank You so much