Hey everybody! Hope you’re doing well ![]()
I recently launched a new e-com store and am a bit confused as to why things aren’t going quite as planned.
Here’s the website: https://comfygreens.com
For context, I’ve done extensive customer avatar research, all of my copy speaks to that customer avatar decently well, I created an in-depth Branding/Marketing plan, a detailed business plan, and have been advertising on tiktok for the last few days.
My ads (per Tiktok’s analytics) show they’re performing in the top 25% of ads across the board.
Here’s where I’m confused. I’m getting a good amount of traffic on a daily basis, but literally no conversions. Off the top of my head, I’ve had about 100 visits since the store launched (3 days ago) and only one ATC. I can understand that not every customer is going to convert, but there’s definitely something I’m not seeing.
Any help would be greatly appreciated! Love ya,
-John