Hey i am new and searched for Tracking Apps there are a lot of them, my question what about my offline campaigns? I found nothing.
AI-generated summary
A Shopify merchant asked how to track offline marketing campaigns, noting that many tracking apps focus on online channels but not flyers, billboards, events, or other offline placements.
The discussion centered on practical offline attribution methods: using unique QR codes with UTM parameters, separate campaign links, and discount codes to connect offline scans or visits back to Shopify orders. Several replies emphasized that tracking alone is not enough; each QR/UTM should also be tied to campaign costs so ROI and ROAS can be calculated by placement or campaign version.
The original poster later clarified they are building a Shopify app called WhatSells to consolidate campaign links, QR codes, costs, clicks, orders, revenue, ROI, and ROAS in one dashboard. Others viewed the idea as useful because merchants often struggle to combine data from multiple tools manually.
Additional suggestions included attribution tools like Triple Whale and Northbeam, and improving QR scan rates with incentives such as discounts, giveaways, or scratch-card style experiences. The thread remains open, with no final solution marked.
Thank you for the detailed answer. That actually helps me a lot.
I have to be honest: I am a Shopify app developer and built WhatSells based on exactly this thought. Not because UTM links, QR codes or discount codes do not work, but because the manual process can quickly become confusing for many merchants.
My approach was to bring the campaign link, QR code, campaign cost, clicks, orders, revenue, ROI and ROAS into one place, so merchants do not have to collect everything from different tools manually.
Your answer also confirms something important for me: the positioning has to be clear. It is less about reinventing tracking completely and more about making the process easier and more understandable for merchants.
Thank you. Perspectives like this really help with improving the product.
That’s a really solid product idea honestly, and your positioning insight is spot on. The problem was never that UTM tracking doesn’t work, it’s that most merchants don’t have the time or patience to stitch everything together manually from three different tools.
Having campaign links, QR codes, cost, clicks, revenue, and ROI in one dashboard is genuinely useful. Good luck with WhatSells!
And if anything else comes up, the community is always here.
If this was helpful, feel free to mark it as solved so others can find it easily
Hello @Grvkn88 ,
I hope you are doing well!
Could you share what kind of offline campaigns you’re running? That would help me suggest the most suitable solution.
Hi @Grvkn88 . Hope you are doing well.
If you want to track a campaign, you should have an idea about Triplewhale and Northbeam.
They both are good for offline & online attribution.
You can also try using QR codes with UTMS.
Also this method is totally free , its also works well for any medium like Flyers or Bilboards .
If this was helpful, then don’t forget to like it and Mark as Solution.
The part that gets messy is matching the tracking level to the cost level. If you print 3 flyer versions or run 2 local events, each QR/UTM needs its own campaign cost attached, otherwise Shopify may show which link drove orders but you still can’t tell which offline placement had a real ROI.
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Scan + UTM tracking is great, but plain QR codes often get ignored. Adding a small incentive like a scratch card, giveaway, or discount can significantly increase scans. Also, using different QR codes for different placements helps track what’s actually working.
That’s actually why I built HypeQR for Shopify, it combines gamified QR experiences with tracking in one place.