guys i’m relatively new to dropshipping but feel like I already lost so much money with no results to show for. I have tried to run ads multiple times and currently paying for a lot of different subscriptions. long story short I want to start running ads again after I changed a lot on my store hoping it would help. if you have a few minutes to spare I would really appreciate it if you could take a look at my product page and point out everything you think would help before I start running ads all over again as my budget is really tight!
I checked your store, and it actually looks amazing. It has all the things it needs for a store especially the product reviews. Though, you might want to add some menu items on your header to make it more appealing and easier for the customer to navigate. You might also want to use multiple platforms to advertise your products and store such as Tiktok, Facebook, Instagram, and even joining Facebook groups or page that has the same interest as your products. I will share these articles to you as well for your further insight and reference: How To Increase Sales: 13 Techniques To Make More Money Online and Shopify SEO: A Guide to Generating Store Traffic.
Kate here from the PageFly Shopify Landing Page Builder App.
Overall, your product page looks great, and I can see that you’re using our product page template. Thank you for trusting our template. I’d be happy to help you review your product page and provide some suggestions to improve your conversion rate, including:
1. Improve the presentation of content:
You might want to make this content more prominent. Instead of having two separate sections, consider using a slideshow with an autoplay feature to present them.
The product images currently appear unclear and resemble AI-generated images. Visuals are crucial. Please consider using real photos and adding more large, multi-angle, detailed images to give customers as close to an “in-store” experience with the product as possible.
Here’s a suggestion for you: consider changing the background color. The current color matches the product, making it difficult for the product to stand out. A different background color will help highlight the product better.
You can also enable the sale badge to make the discount more noticeable.
Focus on Value: Highlight how your product solves a problem or improves the customer’s life.
SEO Optimization: Include relevant keywords in your product titles and descriptions to improve organic search ranking. There are free keyword research tools available online like: Google Keyword Planner, Keyword Tool.io.
I would also recommend reaching out to friends, family for feedback on your website. Their honest opinions can be invaluable.
Feel free to ask for a more detailed analysis on any specific area, or if there are particular challenges you are facing.
Hi @Niki18 Thank you for reaching out. I understand the challenges you’re facing with your dropshipping venture, and I’m here to help you make the most of your advertising budget. I took a look at your product page for the Mini Vintage Camera. Below are my suggestions to enhance your product page and ad strategy:
Title: Ensure it is concise and includes relevant keywords. For example, “Mini Vintage Camera - 1080p HD Video Recorder”.
Description: Highlight key features, benefits, and unique selling points. Use bullet points for readability. Include a clear call-to-action (CTA).
Use high-resolution images showing the product from multiple angles.
Include a demo video to showcase the camera’s features and performance.
Add authentic reviews and testimonials to build trust. If you don’t have any, consider offering the product at a discount in exchange for reviews.
Clearly display the price and any discounts. Use strikethrough pricing to show the discount.
Consider using the Coupon Discount on Cart app to offer automatic discounts, which can increase conversion rates. This app will display available discounts directly on the cart page, encouraging customers to complete their purchase. Include trust badges (e.g., money-back guarantee, secure checkout) to reassure potential buyers. Offer a clear return policy. Define your target audience carefully. Use insights from previous ad campaigns to refine your audience. Consider retargeting ads to visitors who abandoned their carts or viewed the product page but didn’t purchase.
Use high-quality images and videos in your ads. Highlight the product’s unique features and benefits.
Test different ad formats (e.g., carousel ads, video ads) to see what performs best.
Start with a small budget to test different ad sets. Scale up the budget for the ads that perform well.
Monitor ad performance closely and adjust targeting, creatives, and bids as needed.
The app shows all available discounts on the cart page, making it easy for customers to apply them.
By highlighting savings, the app creates a sense of urgency and encourages customers to complete their purchase.
Simplifies the checkout process, reducing cart abandonment and increasing overall sales.
I hope these suggestions help you optimize your store and ad strategy. Please feel free to reach out if you need further assistance or have any questions.
