For the past 3 weeks I have been running (Pinterest Ads) to my astronomy themed Shopify store and unfortunately despite getting tons of traffic I haven’t had a single sale. Now as someone who is obsessed about conversion rate optimisation (CRO) I believe my product pages are very optimised to convert, so it puzzles me as to my Pinterest ads haven’t generated any sales despite having what I believe to be close to perfect product pages optimised to convert. Is there anything I am missing?
My Product Page: https://astronomyvault.com/products/nordic-astronaut-phone-stand-spaceman-desk-holder-for-office-decor-cute-mobile-bracket-unique-gift-for-men-kids?_pos=3&_psq=astro&_ss=e&_v=1.0
Is there anything on my product page that could be a major conversion bottleneck, explaining the lack of sales from Pinterest ads? because so far I don’t understand what could possibly make someone reluctant to buy.
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Hi @Daniel1497
Not sure about the conversions. But the very first thing I noticed is that you have insane amount of blank space on the left of the page. That looks really suspicious and like the site is breaking. Probably losing the trust of the customer.
Hi @Daniel1497
I can feel that your store conversion rate is mostly from Pinterest Ads. But apart from it, your store page SEO also matters here as it is the key point of attracting visitors and staying longer. Based on SEO, I have found out something unusual. Here are the details collected below for your reference:
- You have two H1 tags on product pages, which is unusual. Normally, we have one H1 tag only on web pages. There must exist a duplicated one on the backend, please double-check and locate the additional H1 tag to change into H2.
- When customers see your product images on Pinterest, most of them will prefer to have a check and take a look on search engines like Google. However, I notice most of your product images are lack of alt texts, which is the content Google used to understand and index. If you fail to add them properly, your images may not connect with page contents properly. It is suggested to optimize this part and it will affect your page sales in some way. Below image URLs are what I find after further checking, kindly note here please:
https://cdn.shopify.com/s/files/1/0961/4996/3091/files/img7_480x480.webp?v=1748873736https://cdn.shopify.com/s/files/1/0961/4996/3091/files/img4_480x480.webp?v=1748873812
https://cdn.shopify.com/s/files/1/0961/4996/3091/files/img8_480x480.webp?v=1748873874
https://cdn.shopify.com/s/files/1/0961/4996/3091/files/done_dd9792c1-7b01-4470-93d7-deeea1f65b00.gif?v=1751496156
- Excessive meta description content. You can find out this issue when searching on Google and it will prevent your customers from viewing full content instantly. Please shorten them within 100-200 characters and it will give a better user experience accordingly.
Moreover, constantly doing SEO Check on your store will be quite helpful, and you should have a try as it can detect out lots of elements you may ignore or miss and after spending some time optimizing, your website will run under a better status!
I just have a simple question: can I make this site on Shopify? Is it possible https://bottleneckcheck.com/
