Hi @GlitchElite ,
It’s Kate here from PageFly, a Shopify Landing Page Builder app. Congrats on launching! Your store looks fantastic and it’s clear you’ve put a lot of thought into it. I know it can be a bit discouraging if you’re not seeing the traffic or sales you’d like, so I wanted to share some tips that could help boost your store’s performance:
Homepage
I recommend moving your main call-to-action (CTA) button to a more noticeable spot, like above the fold and centered. Using engaging language, such as “Discover Our Bestsellers,” can make it more inviting. To ensure legibility, manually verify text that overlays images or use a semitransparent text background overlay.
Your product looks great, but new customers need evidence of this from real customers. Consider featuring customer reviews on the homepage to build trust and connect emotionally with visitors.
Product Page Optimization
Implementing elements like countdown timers or messages saying “Limited stock available” can create a sense of urgency, encouraging customers to act quickly.
Your product description could benefit from additional details like material, size chart, care instructions, shipping information, and return policy. Simplifying the customer journey by providing comprehensive information can improve conversion rates.
Enhancing the “Add to Cart” process by minimizing steps and only requesting essential information can streamline the purchasing experience. Consistent and high-quality images are crucial; consider adding more images for each product to help increase your conversion rate. Prominently displaying trust seals during checkout can reassure customers about the security of their transactions, an important factor in converting visitors into buyers.
SEO
I have analyzed your store speed on Google PageSpeed Insights, and here is the result: https://pagespeed.web.dev/analysis/https-glitchelite-com/9i52sq2gd0?form_factor=mobile. Your score looks great on desktop, but on mobile, your store needs improvement.Here are some actions you can take:
- Optimize or defer non-essential scripts to enhance performance.
- Optimize images and use a CDN to improve load times.
- Reduce and optimize JavaScript to streamline execution.
- Load third-party scripts asynchronously or defer them to reduce impact.
- Simplify the DOM structure and remove unnecessary elements.
- Remove unused JavaScript to enhance loading efficiency.
- Improve server response time by optimizing backend processes and implementing caching.
- Stabilize layout shifts by ensuring stable dimensions for images and elements.
- Compress assets and optimize file sizes to improve loading times.
- Implement efficient caching for static resources.
Consider adding email capture features, like pop-ups or banners, to grow your marketing list. Highlighting current promotions or discounts effectively on the homepage and product pages can attract more customers. Acquiring backlinks from reputable sources and avoiding links from third-party or untrusted sites will help enhance your SEO.
Track user behavior, sales, and conversion rates using Google Analytics and Shopify Analytics. Actively seeking customer feedback and incorporating it into your improvements will help continuously enhance the shopping experience. These steps should enhance user experience, boost SEO, and ultimately increase conversions on your Shopify store.
By focusing on these areas, you can significantly enhance your store’s user experience and drive more conversions. I hope you find these tips helpful for your Shopify store. Let’s continue to support each other in optimizing our stores!
Cheers!
Kate | PageFly Team