Rate my store please :-)

Hi there everyone,

I am looking to get some feedback on my Shopify store if possible. It has been around for a few months now, and would just like to get some advice on what I can change, as I have looked at other sites for inspiration, and used that inspiration to build out what I think works. However I would love some opinions to make it even better!

Thanks all,

Daniel

Site URL: https://glitchelite.com

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Hi. I really like the products you sell, especially the 90’s stuff. I like the reviews section, as they give creditability to your site. And I like the why GlitchElite part. Can you change the products background color (I know that would be a lot of work). I think all the black makes it harder to shop on your site. I don’t mind the site background being black, but the product’s backgrounds are black too making them hard to see…the black t-shirts on a black background were really hard to see.

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Hi @GlitchElite ,

It’s Kate here from PageFly, a Shopify Landing Page Builder app. Congrats on launching! Your store looks fantastic and it’s clear you’ve put a lot of thought into it. I know it can be a bit discouraging if you’re not seeing the traffic or sales you’d like, so I wanted to share some tips that could help boost your store’s performance:

Homepage

I recommend moving your main call-to-action (CTA) button to a more noticeable spot, like above the fold and centered. Using engaging language, such as “Discover Our Bestsellers,” can make it more inviting. To ensure legibility, manually verify text that overlays images or use a semitransparent text background overlay.

Your product looks great, but new customers need evidence of this from real customers. Consider featuring customer reviews on the homepage to build trust and connect emotionally with visitors.

Product Page Optimization

Implementing elements like countdown timers or messages saying “Limited stock available” can create a sense of urgency, encouraging customers to act quickly.

Your product description could benefit from additional details like material, size chart, care instructions, shipping information, and return policy. Simplifying the customer journey by providing comprehensive information can improve conversion rates.

Enhancing the “Add to Cart” process by minimizing steps and only requesting essential information can streamline the purchasing experience. Consistent and high-quality images are crucial; consider adding more images for each product to help increase your conversion rate. Prominently displaying trust seals during checkout can reassure customers about the security of their transactions, an important factor in converting visitors into buyers.

SEO

I have analyzed your store speed on Google PageSpeed Insights, and here is the result: https://pagespeed.web.dev/analysis/https-glitchelite-com/9i52sq2gd0?form_factor=mobile. Your score looks great on desktop, but on mobile, your store needs improvement.Here are some actions you can take:

  • Optimize or defer non-essential scripts to enhance performance.
  • Optimize images and use a CDN to improve load times.
  • Reduce and optimize JavaScript to streamline execution.
  • Load third-party scripts asynchronously or defer them to reduce impact.
  • Simplify the DOM structure and remove unnecessary elements.
  • Remove unused JavaScript to enhance loading efficiency.
  • Improve server response time by optimizing backend processes and implementing caching.
  • Stabilize layout shifts by ensuring stable dimensions for images and elements.
  • Compress assets and optimize file sizes to improve loading times.
  • Implement efficient caching for static resources.

Consider adding email capture features, like pop-ups or banners, to grow your marketing list. Highlighting current promotions or discounts effectively on the homepage and product pages can attract more customers. Acquiring backlinks from reputable sources and avoiding links from third-party or untrusted sites will help enhance your SEO.

Track user behavior, sales, and conversion rates using Google Analytics and Shopify Analytics. Actively seeking customer feedback and incorporating it into your improvements will help continuously enhance the shopping experience. These steps should enhance user experience, boost SEO, and ultimately increase conversions on your Shopify store.

By focusing on these areas, you can significantly enhance your store’s user experience and drive more conversions. I hope you find these tips helpful for your Shopify store. Let’s continue to support each other in optimizing our stores!

Cheers!

Kate | PageFly Team

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Hi @GlitchElite ,
Thanks for reaching out to the community. I’m Lindsey from BON: Loyalty Rewards Referrals.

From the perspective of a Product executive, I have a few suggestions for you about your store design:

  1. Avoid using pure black (#000000) because it creates too much contrast. Instead, try using softer shades like #1A1A1A or #333333.

  1. Some products only have images of the item in hand, making it hard for users to visualize how the shirt looks when worn. Consider adding mockup images. To make customers experience more interesting, you can try Picjam, a great tool that uses AI to generate stunning model images when you give it the product image. Take a look at the example below:

  1. Similarly, for posters, having mockup images showing where and how they are used in real life would help customers visualize better.

  2. Display the color options as thumbnails so users can see all the available colors without having to click through each one.

These are a few suggestions I noticed while browsing your website. I hope they help improve your site! If you find this helpful, please let me know by giving me a ‘LIKE.’

Good luck!
Lindsey
BON: Loyalty Rewards Referrals

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Thank you so much for the reply and helpful hints :-).

I’ll definitely look into PicJam!

I have also fixed the reviews background, but I am looking into improving the whole colour scheme.

@PageFly-Kate Thanks for your post, I will look into your suggestions but please know that those reviews are NOT fake. We are a gaming based website and people who have already left reviews are using their online handles. I will look into the countdown timer too!

@TP_VA thank you for your suggestions, I agree that having a black background on the images makes it harder to see the darker clothing, so I will definitely improve this!

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