Hey @Relaxify ! Congrats on launching your store—it’s exciting to see traffic coming in already. You’ve got a solid foundation with free worldwide shipping and PayPal checkout, but I get how frustrating it is when people add to their carts but don’t complete the purchase. No worries! Here are some tips to help you convert those visitors into buyers.
1. Optimize reviews
It’s great that you’ve got a review section, but the layout could be better. Right now, the blocks look a bit messy. Try apps like:
- Judge.me: Affordable and easy to use.
- Loox: Excellent for photo and video reviews.
- Stamped.io: Great for customization.
Video reviews, if possible, would be a game-changer for trust. Also, long product descriptions push reviews too far down the page—use collapsible tabs to make everything easier to navigate.
2. Add a favicon
A favicon (the small icon in the browser tab) is missing, and it’s a quick win! It makes your store look more professional and helps with branding. You can set it up in Shopify in just a few minutes.
3. Fix the homepage banner
The banner is too tall, so visitors have to scroll to see products. Reducing its height will bring key info above the fold. Also, the image of the bed doesn’t really grab attention. Swap it for something like candles, spa tools, or calming nature scenes. Update your CTA too—something like “Shop Relaxation Tools Today” works better than “Shop Now.”
4. Upgrade product images & add trust badges
Your product images are pretty basic. Add lifestyle shots, close-ups, and angles that show the product in use. Trust badges like “Secure Checkout” or “Certified Safe” can also help build confidence, especially for health-related products.
5. Improve navigation
The navigation bar feels cluttered, with categories spread across two lines. Simplify it with dropdown menus and clearer categories like “Aromatherapy” or “Pain Relief Tools.” This makes it easier for customers to browse.
6. Address cart abandonment
If customers are adding items but not buying, try these:
- Exit popups offering a discount or freebie to encourage them to stay.
- Abandoned cart emails using tools like Shopify Email or Klaviyo to remind them to check out.
- Display trust signals like “Secure PayPal Payments” during checkout.
It’s normal for new stores to have low conversion rates at first—don’t worry too much! Start with quick fixes like the favicon and banner, then focus on reviews and navigation. Keep experimenting, and you’ll see progress soon. Good luck, and feel free to ask if you need more tips!
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’.
Cheers,
Tracy | BON Loyalty team