A store owner launched their Shopify site 6 weeks ago but has seen no sales despite random traffic, having not yet run any ads. They’re seeking feedback on their store.
Key Issues Identified:
Missing favicon and weak collection page optimization (no H1 tag)
Decent site speed (69-96) with room for mobile improvement (score: 70 vs desktop: 94)
Lack of promotional strategy and traffic generation
Recommended Actions:
SEO improvements: Add strong meta titles, H1 tags, and keyword-rich product descriptions to all pages
Content marketing: Start blogging to attract organic search traffic
Social promotion: Actively post on Instagram, Facebook, TikTok, and engage in niche-specific forums/groups
Trust signals: Add customer reviews, clear shipping/return policies, and contact information
Homepage optimization: Include seasonal banners, “Best Sellers,” “New Arrivals,” and “On Sale” sections with visible discount labels
Cart abandonment: Implement reminder emails and incentives (discounts/free shipping)
Technical fixes: Optimize images and eliminate unused CSS for better mobile performance
Status: Discussion remains open with no follow-up from the store owner yet.
Summarized with AI on October 30.
AI used: claude-sonnet-4-5-20250929.
I have launched my store about 6 weeks ago and have not been able to get any insights as I have not engaged in ads yet. I do have some random visits but no sales yet. I was wondering if you could help me with some feedback.
Launching a store is exciting, but I know it can be frustrating when sales don’t come in right away. I took a look at your site and have a few insights that might help.
What I Noticed:- Traffic & Sales: Since you haven’t run ads yet, it’s normal to have low traffic and no sales at this stage. Right now, it looks like your visitors are random, likely from organic search or direct visits.
SEO & Site Optimization:
Missing favicon: A small but important detail for branding. Screenshot
Hello, I’m a Shopify solutions expert from Mageplaza.
To help you improve your conversion rate, here are some recommendations:
Experiencing a high cart abandonment rate can be discouraging, particularly after working hard to drive traffic. If many potential customers exit before finalizing their purchase, your conversion rate is likely taking a hit.
To tackle this issue, you can:
Send Reminder Emails: Following up with customers about their abandoned carts can encourage them to return and complete their purchase.
Provide Incentives: Discounts or free shipping can serve as effective motivators.
Improve promotional banner and section on Homepage
You should add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection) to catch the attention of customers.
Additionally, featuring sections like “Best Sellers” and “On Sale”, New arrivals on the homepage, make discount labels and pricing information more noticeable, can drive attention to popular and discounted products, encouraging visitors to engage more with your site. Here is a reference:
After checking your website, here are two suggestions below for reference.
Improve Page Speed. I made a test for your website with Google PageSpeed Insights Tool to better know your website performance and from what I checked, you have a higher score on desktop (94) and a lower score on mobile (70). That is to say, you can make some improvements on mobile port recently, like image optimization and unused CSS or resource elimination. For more details about your page speed, you can click the page speed result attached here for reference.
Make your website readable for Search Engines like Google. For example, Google has its logic to display and work when a user searches. Your website content looks clean and beautiful when viewed by users, but it is not what Google thinks sometimes. To get more sales, you need to have a higher conversion rate and make your website searchable on Google. In this way, the On-Page SEO is needed and structural data is necessary here as well to help your website.
If you need an APP or tool to further check and improve SEO on the website, I recommend SEOAnt APP here. It has one feature named SEO Checker, which can do an overall SEO examination on your website to help better understand the situation. Moreover, you can also do further optimizations page by page and we have SEO suggestions included as well, so that you can save your time and know better what Google wants by following our advice based on Google. You can click here to install and use SEOAnt 30% Jeffery to get a 30% discount with a 7-day Free Trial included. May your website have a better status with the help of SEOAnt, cheers!