Hi [email removed]Mbenhassine,
It’s Kate here from PageFly, a Shopify Landing Page Builder app. Your product images are high-quality and professionally taken, showcasing the products clearly. Your store maintains consistent branding with a cohesive color scheme, typography, and logo placement. Generally, I think your store looks classic but good, it has almost all the sections a store must have. From my CRO expertise, I’d love to give you my suggestions as follows:
Homepage
Your navigation bar is simple but could be optimized. Simplify it with clear categories and subcategories. Adding sections like “New Arrivals” or “Best Sellers” can help highlight popular items. Also, make sure your search bar is easy to find and works well.
Ensure all buttons look and behave the same, using consistent style, color, and hover effects. A sticky header can help your customers easily access the menu and search bar, no matter where they are on the page.
I noticed there’s no benefit bar. Adding a full-width bar at the top, highlighting key benefits like “Free Shipping,” “Easy Returns,” and “Quality Guarantee,” can build customer confidence.
Improve the visual hierarchy to better guide users. Use high-quality images and concise text, making the most important information stand out with larger fonts and bold colors.
Redesign your Contact Form section to make it more prominent and highlight the “Subscribe” button. This is crucial as it can significantly impact return sales by collecting valuable customer information.
There is no pop-up promotion. Consider adding a pop-up promotion with a special offer or discount for new visitors. Make sure it includes a “Maybe Later” option and shows a reminder bar if not immediately accepted.
Product page
Product images are decent but could be improved. Use high-quality, authentic photos that show products in use or real-life scenarios. This helps build trust and gives customers a better idea of the product’s practical use.
The CTA buttons are present but not very prominent. Make the “Add to Cart” button more visible by increasing its size and using a contrasting color.
Also, there are some customer reviews but not enough emphasis. Display customer reviews more prominently, including star ratings and detailed feedback. Additionally, incorporate trust seals and badges (e.g., SSL, payment security) to reassure customers about their safety and the authenticity of the products.
There is no sense of urgency in the checkout process. Introduce elements of urgency like countdown timers for promotions or limited stock warnings. This encourages quicker decision-making and reduces cart abandonment.
SEO
I have analyzed your store speed on Google PageSpeed Insights, and here is the result: https://pagespeed.web.dev/analysis/https-canadelli-com/844hdm96n8?form_factor=desktop. Your score looks great but there are still some actions you need to do to improve your key metrics:
- Optimize images by compressing them and using modern formats like WebP.
- Use browser caching to speed up load times for returning visitors.
- Minimize JavaScript and defer loading non-essential JS.
- Use a Content Delivery Network (CDN) to deliver content faster.
- Improve server response time with better backend performance.
- Eliminate render-blocking resources by deferring or loading scripts and stylesheets asynchronously.
Consider adding email capture features, such as pop-ups or banners, to grow your marketing list. Highlighting current promotions or discounts effectively on the homepage and product pages can attract more customers. Regularly updating your blog with relevant articles can engage customers and improve SEO.
Track user behavior, sales, and conversion rates using Google Analytics and Shopify Analytics. Actively seeking customer feedback and incorporating it into your improvements will help continuously enhance the shopping experience. These steps should enhance user experience, boost SEO, and ultimately increase conversions on your Shopify store.
By focusing on these areas, you can significantly enhance your store’s user experience and drive more conversions. I hope you find these tips helpful for your Shopify store. Let’s continue to support each other in optimizing our stores!
And that’s my feedback! Hope it helps you boost sales!