Hello,
I have noticed a decline in sales for my website since May. The decline is approximately 25% since May. I have text sms, klaviyo email campaigns and have completed numerous conversion audits with zero improvement. We have always struggled with otaining a high conversion rate since our average order is high between $500-1K. Is anyone experiencing the same? Any proven recommendations are welcome thanks in advance for your assistance.
You are not alone. It’s been a tough year for many brands—and businesses in general. Having said that, can you share your website and a bit more info on the sorts of things you have been working on? How far up the funnel are you optimizing in your CRO? How’s your bounce rate? And your click-through rates? These are good indicators of the quality of your traffic, which can have more of an impact on your conversions than anything you do on the website itself.
first of all
look at the most recent changes to your marketing and ads campaigns. it could be a budget change or a settings change.
look at shopify “online conversion” report and see when the changes happened. consider using the “weekly” instead of “daily” report as there will be less ups and downs.