SEO + Blogs - Does adding a blog to my web site help with SEO? Is there a "best" way to do this?

I own a cookie shop and would like to add a blog to my shopify page. But what is the best way to maximize the blog to increase my visibility in searches? Does shopify have a specific blog tool or it’s just adding a page to my site?

Shopify has a specific blog tool: https://help.shopify.com/en/manual/online-store/blogs

We also some tips on how to get started: https://www.shopify.com/blog/how-to-start-a-blog