Hi, my website is currently undergoing some managed revamping in regard to SEO, backlinks etc.
Just looking for any other areas we could address, especially in terms of our Google rankings.
Thanks
Hey @Literally , this is Alexis from Akohub. We’ve worked with many Shopify brands in the past, from big to small including Nike, LINE Friends and Logitech from Taiwan. So we hope our advice would help! 
After taking a look at your website, it looks like you’re already on the right path with your SEO and backlink revamp 
You could also start blog writing and study your GA. A few additional strategies could make a big difference in boosting your Google rankings and overall customer retention:
First is retargeting, since visitors might not always convert on their first visit, setting up retargeting ads on Google and social platforms like Facebook or Instagram can be a game-changer. This way, you can keep your brand in front of those who’ve already shown interest. Try segmenting your retargeting audiences based on their actions (like adding to cart vs. just browsing) and tailoring your ad creatives accordingly. This helps build brand recall and nudges customers back to complete their purchases. If you’re looking for an all-in-one solution, our app, Ako Retargeting, combines retargeting with loyalty and CRM features, helping you bring in new customers and keep them coming back.
Second is a Loyalty Program, implementing a loyalty program can create a more engaging shopping experience and encourage repeat purchases, which is great for SEO since it signals user engagement to Google. Offer points for actions beyond just purchases (like creating an account or following you on social media) and let customers redeem these points for discounts or exclusive items. This not only rewards loyal customers but also encourages them to interact more with your brand. Similiarly, our app, Ako Marketing can help you to increase conversion and boost your repeat purchases.
Lastly, you could also consider using User-Generated Content (UGC) to encourage customers to share their experiences on social media (maybe with a hashtag) and showcase this on your website. UGC builds trust, improves SEO by keeping content fresh, and serves as free advertising on social platforms. You could even offer loyalty points as a reward for UGC contributions!
These tactics can really help build a loyal customer base, keep your brand visible, and improve engagement, which all feed back into better SEO and rankings. Let us know in the comment if it helps, or if you have any questions. Best of luck with the revamp!
Hey Literally!
Heddy from Gameball: Loyalty Program & VIP here!
It’s great to hear you’re revamping your website for better SEO! In addition to your ongoing work on SEO and backlinks, consider focusing on improving your website’s load speed and mobile responsiveness, as these factors can significantly impact your Google rankings. Ensure your content is optimized with relevant keywords, and don’t forget to create engaging and valuable content that can attract backlinks naturally.
Adding customer reviews or testimonials can enhance trust and social proof, which is beneficial for conversions and can indirectly improve SEO. You can leverage Gameball to reward customers for leaving reviews and engage on social media which can also encourage repeat visits and engagement, ultimately contributing to better rankings over time.
Let me know if you need more specific tips!
Hey there @Literally I think having a well curated category for new products would definitely help with the google rankings as well.
Hi @Literally
After reading your question, I intend to check your shared website URL, but it is not visible anymore. Therefore I have to share you the suggestion from other ways.
When I search your website on Google, I can see some search results related, but the pattern is quite simple and feels hard to recognize the key points from your website. Hence, you can improve your website in two ways below to further optimize your SEO.
- Optimize your meta description content. Your meta description in Google Search Result is not very understandable and makes visitors feel hard to know the main idea directly. By optimizing the meta description content, you can get a cleaner and straightforward result when searching in Google and it is beneficial for your performance as well.
- Make your page content in Google more colorful. It is good to know several search results exist in Google, but all of them are described with characters only, and no related images or price tags. To make your search results colorful, you can set up the JSON LD structured data on the website and after crawling by Google, you will see multiple patterns displayed, and it is more attractive for visitors to know better what you sell and the highlights of your products.
Overall, you can manage to do more things in SEO and if you fail to organize what I said here properly, you can get some help from SEO related APPs as well, such as SEOAnt. It is an APP which can help you get a comprehensive SEO analysis of your website and assist to optimize page contents like meta tags and do advanced SEO like structured data. Please make sure to get this APP by clicking this link, and concerning the high cost occurring in this progress, I also share with you here a 30% coupon (SEOAnt 30% Jeffery) for the first two months, and hope you get a better data performance and more sales in the future.
