Dear Community Help,
In the recent past I found that I have an order, Shopify backend shows a organic search source, but GA4 shows a direct source, I would like to know what this is caused by, I have the following questions.
- Why is there an inconsistency in the order attribution?
- how can I make them consistent?
Also, when I check Google Search Console, I found that the event was also impression through organic search and generated clicks.
This very much makes me wonder why GA4 is classified as a direct source, is there a problem with my configuration?
Thanks for your help!
Shopify attributes to first click while GA attributes to last click - with the exception that in GA, Paid will get credit if they click on an ad and then come back direct (last non-direct click).
In the Last Non-Direct Click attribution model, all direct traffic is ignored, and 100% of the credit for the sale goes to the last channel that the customer clicked through from before converting.
Hello P1Commerce,
Thanks for your reply, I check the GA4 attribution not the last click, it was set by GA4, the data-driven(recommended) model.
What makes me wonder is, I check the user come from Page A, which show Organic Search Traffic from Shopify, but Direct Traffic from GA4, should I change the GA4 attributes to frist click(as the same as Shopify attribution)?
Thanks again!
Data driven attribution is best for when you have many sources of advertising … Shopping, Text Ads, Remarketing, Display, Discovery, Local Inventory Ads, Youtube etc.
When working with clients with limited sources of advertising, we use Last Click attribution for PPC purposes and then also report on assisted sales using conversion paths.
In no circumstances do we use First Click attribution.