Store URL
Store description
Jay Japan sells original anime and Japanese streetwear and is home to anime fans and Japanese fans.
What feedback do you want?
Everything from top to bottom to showcase what needs improvement.
Lol same. I’m in India, and the store is not accessible @jay-japan
Store looks really clean, honestly, solid foundation. A few things are worth tweaking though
The logo is sitting center, move it to the top left - it’s just where the eye naturally goes first. While you’re at it, the search bar would work better as an expandable click-to-type in the header rather than opening a whole separate page, which keeps people in the flow.
The collection section has some products blending into the background because the product color and background color are too similar - worth adding a subtle border or changing the background so everything pops properly.
Small one - the account page icon is missing a tooltip, not a big deal, but a nice detail to have.
On the SEO side, your product images don’t have alt text, which means search engines are basically skipping past them. This also matters now because AI search tools like Google’s SGE pull from alt text when suggesting products - no alt text means you’re missing out on that traffic too. AltMaster on the Shopify App Store does bulk alt text across all your products at once, saving a lot of time.
One thing I’d double check - if India isn’t a market you’re targeting, remove it from your currency switcher. If it is, make sure your store is actually showing up there because right now it doesn’t seem like it is.
Overall, though the store looks great, it just needs these small fixes!
Which products, for example, were blended in the background so I can take a look at them?
I’ll remove the Indian currency from the currency switcher.
Overall, thanks for the feedback and heads up. I really do appreciate it
The “Our Collections” section could use a little more vibrancy - the product colors and background images are blending too much, making it hard for the products to stand out. Adding more contrast would really make the section pop and elevate the overall look of the store.
Also, since you have multiple product images, you might want to check out an app that I built for stores like yours. It’s called AltMaster. It has a free plan, so you can try it out and see if it works well with your store - even though it’s new and doesn’t have any reviews yet, it could be a great addition! It helps add alt text to your product images, which means your products are more likely to be discovered in search results and other places online.
Hey, I took a look at your store and wrote down 4 things I’d fix first.
1.Value prop is buried
The hero is dominated by character art and product images, but there is no clear headline or short message explaining what Jay Japan sells, for whom, and why it is different. Cold visitors have to infer the offer from the visuals, which slows comprehension and increases bounce.
Fix — Replace the hero with a plain headline, one-sentence value proposition, and one primary shop CTA placed directly over or beside the banner.
2.No strong purchase path
The page repeats many product grids and category strips, but there is no single dominant action like Shop Best Sellers or New Arrivals. This spreads attention across too many equal-weight options and weakens click-through into product pages.
Fix — Choose one primary path in the first screen and repeat it consistently with one standout CTA style across hero, collections, and featured products.
3.Trust signals come too late
The ‘Why Choose Jay Japan?’ section, review stars, and brand explanation appear far down the page after long stretches of products and decorative space. Shoppers hit merchandise before they see reasons to trust quality, shipping, or legitimacy, which hurts conversion on a lesser-known brand.
Fix — Move the strongest trust points and review proof directly under the hero and add visible reassurance near the first product rows.
4.Product browsing lacks context
The product cards show images, names, prices, and orange buttons, but the homepage does not surface key buying info such as bestseller status, reviews, delivery reassurance, or what makes the apparel premium. Without context, items compete mainly on image and price, which weakens purchase intent.
Fix — Add one line of proof or merchandising metadata on product cards or section headers, such as bestseller tags, ratings, fabric/print quality, or shipping promise.
Hope this helps — and I’d really appreciate your thoughts on whether these recommendations are useful.
HI @jay-japan
Overall it is a solid store already. But there are some things you could improve.
Homepage:
- I think your header takes too much space, all that can be displayed in one row, so it takes less spaces and give more space to other elements.
- Hero banner is too big, if I have to scroll to see it in full it is a sign it is taking a lot of space
- Next section, for me should be Our collections, so customers can choose straight away what interest them. But I would use some other section for it , one that displays all collection images at once. Current one shows one and hide others and most customer will skip that section.
- You have 4 products section it a row, it is too much for a customer, you should try to mix one product section then one content section (Why choose us, image/text sections. With that it gives better rhythm and customers will scroll more and read more.
Collection pages
- First thing I noticed it is boxed design, while products on homepage are full width. On wider screens 1300px box of container looks too narrow for me.
- That Availability filter looks useless but it is in center of page and takes too much space for me
- Sort by also, while can be useful it does not need to be centered like main star of the page
- I suggest you do add some collection descriptions, not short and try to use some keywords people might use for search.
Product page, you need some improvements here
It is messy, not aligned, description is hidden no customer reassurence, maybe featured review, upsell, a lot of things you can do here in this maybe most important section. Also check for example Massage Insoles – Soothing Comfort & Pain Relief for Every Step | Stepprs they have too many blocks but choose one you can add.
Also noticed you have a quick popup at the bottom with one good review. Think I saw it on few pages. Idea is good but it is too quick. If you need an app for displaying notification, discreet corner messages, way to capture emails and phone numbers give our app a try. Atomato Notifications & Upsell - Onsite notifications and upsells through a feed, not popups | Shopify App Store We have a free plan so you can test it out.
Good luck with sales.