I have been up and running for about a month now, and I have had dismal sales. Please check it out and give me our opinions.
Topic summary
A store owner seeks feedback after experiencing poor sales during their first month of operation. The store itself receives positive feedback for its professional appearance and comprehensive policies.
Key recommendations include:
Marketing & Traffic:
- Launch paid advertising campaigns on Facebook, TikTok, and Instagram
- Offer promotional discounts to attract initial customers
- Implement SEO best practices to improve organic search rankings
- Optimize site loading speed to prevent user drop-off
Design & UX Improvements:
- Add hover and selected states to CTA buttons for better clickability indication
- Restructure product descriptions using bold text and bullet points instead of dense paragraphs
- Adjust mobile layouts, particularly for banners and USP sections, to improve navigation and readability
- Ensure full mobile optimization given significant mobile traffic
Conversion Optimization:
- Add prominent CTAs and trust signals (reviews, security badges) on the homepage
- Display customer reviews prominently on product pages
- Simplify checkout process with multiple payment options
- Use discount apps to create urgency through limited-time offers and cart-level incentives
- Implement tiered discounts to encourage larger purchases
The discussion remains open with the store owner receiving actionable feedback across marketing, design, and conversion optimization areas.
1 Like
Hi @ManeMastery
I checked your store, and it is actually looks amazing. You also have store policies that screams a legit store. You might want to try to create an advertisement about your store products to multiple platforms such as, Facebook, Tiktok, and Instagram. Try to attract them for more discounts as well. I highly suggest that you check out this article for more ways on how to increase your sales: How To Increase Sales: 13 Techniques To Make More Money Online and How To Make Your First Ecommerce Sale—Fast.
Hi @ManeMastery
This is Kate from PageFly - Shopify Landing Page Builder App.
I’m impressed by your website. The store design is unique and the layout makes finding things a breeze. You can tell a lot of effort went into this!
While browsing your website, I came across a couple of areas that could benefit from some tweaks.
1. Create hover and selected state for a CTA button
These effects provide a visual cue to users that a button is clickable. Without a hover or selected state, a button might look like static text or an image, leading to confusion about its purpose.
2. Adjust layout in mobile view
This banner looks quite small on mobile devices. You can change it to a 2-column layout with the image on top and the content below, or vice versa
3. Adjust layout of element in USP section
On mobile, users will not know that this section is navigable. You can add navigation to the slideshow or create a layout with two columns on top and two columns on the bottom to show all of the USPs.
4. Restructure the product description
Instead of writing information in dense paragraphs that will bore readers due to the length, bold important information and list it in bullet points with key points.
That’s all of my feedback. Hope it helps to increase your conversion rate.
Cheers,
Kate | PageFly team
Greetings @ManeMastery
I audit your store as per your requirements and have the following observations. Know that I am a CRO expert who also helps Shopify stores increase their sales, traffic, and conversion rate with fundamentals. My observations are:
- Homepage Analysis:
The homepage is visually appealing with a clean and modern design. However, it could benefit from a more prominent call-to-action (CTA) to guide visitors. Categories can be clearly labeled to help users find products quickly. You can use a compelling hero image or banner with a strong CTA. Highlight bestsellers, new arrivals, or special offers. Add trust signals such as customer reviews, security badges, and any certifications. This helps build credibility.
- Product Pages:
Ensure product descriptions are detailed and highlight key features and benefits. Use bullet points for readability. High-quality images from multiple angles can increase conversion rates. Consider adding zoom functionality. Display customer reviews prominently to build trust and provide social proof. Make sure pricing is clear and competitive. If possible, show price comparisons or discounts to indicate value.
- Checkout Process:
The checkout process can be simple with minimal steps. Reduce friction points to prevent cart abandonment. Offer multiple payment options to cater to different preferences. Clearly state shipping costs and delivery times upfront.
- User Experience:
Ensure the store is fully optimized for mobile devices. A significant portion of traffic comes from mobile users. Optimize site loading speed. A slow website can deter potential customers. Implement SEO best practices to improve search engine rankings and drive organic traffic.
Increase Conversion Rate with Discounts
The Coupon Discount on Cart app improve your store’s performance by leveraging discount strategies to boost sales. It display available discounts on the cart page reminds customers of savings. It helps you use discounts to incentivize higher spending. The app can remind customers of available discounts at the critical moment before they abandon their cart.
This app can also create urgency by offering time-limited discounts, motivating customers to act quickly. You can offer discounts on bundled products or upsell complementary items. You can implement tiered discounts to encourage customers to add more items to their cart to unlock greater savings. Besides, you can provide exclusive discounts to newsletter subscribers or loyal customers to build long-term relationships.
If you have any further questions or need additional assistance, feel free to ask!
Regards,
Ina