What are the best methods to track multi-touch attribution when customers interact with multiple affiliates or marketing channels before purchasing?
Hello! That’s a great question. Merchants who utilize multiple affiliate programs or collaborate with many affiliates need to consider how each program tracks conversions before implementing a comprehensive strategy. For example, Shopify Collabs uses a last-click attribution model, meaning that the affiliate responsible for the last click will receive compensation. Merchants utilizing multiple affiliate apps must be cautious, as leaving the attribution window open for too long can lead to situations where double payments occur. While Shopify Collabs allows you to adjust this window according to your preferences and strategy, other affiliate apps may lack this level of control. Therefore, it’s essential to test and manage your risk appropriately. Let us know if you have any follow-up questions!