What's the Most Popular Social Media Platform in the UK for 2025?

Social Media
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Topic summary

The conversation explores which social media platforms are most popular in the UK in 2025, with participants sharing observations about platform usage and trends.

Key Platform Insights:

  • TikTok is leading for reach and engagement, particularly with the growth of TikTok Shop
  • Instagram remains strong, especially for creators, Reels, and product discovery
  • X (formerly Twitter) continues to serve news, brands, and political discussions
  • Facebook still holds older audiences and group-based communities

Emerging & Niche Platforms:

  • Threads showed initial momentum but hasn’t gained major traction yet, though expected to grow due to Meta’s promotion
  • Discord is increasingly popular for private communities and customer support
  • Reddit valued for deep, niche discussions and honest conversations
  • LinkedIn remains the go-to for B2B and professional branding

Overall Trend:
Users are diversifying across platforms based on specific needs rather than concentrating on one or two networks. The consensus is that success depends on identifying where target audiences actually spend their time.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.
1

Hi everyone,
With social media constantly evolving, I’m curious to hear your thoughts on which platforms are dominating in the UK this year. Are people still hooked on Instagram and X, or are newer platforms like Threads gaining traction? What do you use most, and why? For me, I find Reddit great for niche discussions, but I’m seeing more friends shift to Discord for community chats. What’s the vibe in your circles? Share your thoughts!

1 Like
2

Hey @riyowright

From what I’m seeing in the UK, Instagram’s still big, but TikTok is definitely leading for reach and engagement. Threads had a moment but hasn’t really stuck. A lot of people are leaning into Discord for community and Reddit for honest, niche convos. Feels like everyone’s spreading out based on what they’re looking for.

Best,
Moeed

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3

Hi @riyowright ,
The UK social media landscape in 2025 is definitely shifting, though some classics still hold strong. we can see that Instagram is Great for creators & Reels ,X is good for News, brands, politics, Facebook is good for Older audiences, groups. Tik tok is #1 for for short videos, LinkedIn is good for B2B & personal branding. Threads is in Some traction, not huge yet, but will grow fast because promoted by FB and Instagram , Reddit for deep discussions , Discord for private communities and chats.

Thanks
Manoj

4

Hey @riyowright, In the UK, Instagram is still huge for product discovery, but TikTok is growing fast, especially with TikTok Shop. Reddit works well for niche audiences, and Discord is great for building loyal communities and offering support.

Social platforms are shifting — the key is being where your audience actually hangs out.

What’s working best for you?

5

thank you all for your response ,its all very nice info

1 Like