My shop has been open for several months now. I get daily traffic, mostly 2-3 people, but do not get any sales. Most of the traffic is from other countries (I am located in the US). What am I doing wrong? What do I need to do to improve performance and sales? Could you please check out my shop and give suggestions? https://ambersartfulcreations.shop/
Thank you in advance!
Hi @amberscreations ,
I’m Kate from PageFly - Shopify Landing Page Builder.
Congrats on your new store! I totally understand the hardships you are going through at the beginning. From my Conversion Rate Optimization expertise, I would like to give you some advice to make your store more stunning & help you better convert.
1. Homepage
I can see you are currently using a hamburger menu bar but it seems hard to find with first visitors of the site. Also, they’re more likely to explore different pages if they can easily access the menu at any point.
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The hero banner in the homepage is an important touchpoint to impress your customers when they first land on the site. So you should invest more on the hero image and content to attract visitors at the first glance & add a level of professionalism. Also add a Call to action button to guide them what action you want them to take.
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The first product showcase at the homepage is a very important touchpoint as it may decide whether or not visitors explore your products and convert. The styling of your current one needs improving, like highlighting key information and also, consider investing more on product images and each of your products are unique.
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We cater to humanistic shoppers, who will seek out who is BEHIND the product, and why they should buy from you. So consider adding an About Us section to introduce your brand & highlight how you differentiate from other competitors.
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2. Collection page
Shoppers often visit e-commerce websites with the primary intent of finding and comparing prices. You should set it bold or use another color to make the price information more noticeable.
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You are displaying your products with a single static image. It would be better to use a secondary hover image to showcase your products in lifestyle or unique details/patterns of them, which can increase the likelihood of making a purchase.
3. Product page
Instead of just listing labels of product variants, you can consider using option swatches to showcase different options of the product. Swatches are intuitive and user-friendly which would enhance the shopper experience. Customers can simply click on the swatch that meets their desired option, no need to select options from the drop-down menu.
I understand your store is new, but just a friendly-reminder, don’t forget reviews are essential to the shopping experience. You should add a testimonial section to build trust for your products’ quality. If there are not enough rating stars, consider using text & images to showcase feedback of your first orders.
That’s all of my feedback. Hope it will increase your website’s conversion rate. Feel free to reach me in the reply section if you need further discussions. Wish you luck and endurance on your entrepreneurship journey!
Cheers,
Kate | PageFly Team
Hi @amberscreations ,
You’ve received plenty of good advice, but I’d like to touch on a few more potential solutions to your challenge:
Upsell & Cross-Sell Widgets: Have you considered implementing dedicated Upsell & Cross-Sell product widgets to beautifully curate products from your store? Searchanise Upsell & Marketing offers such widgets along with many other useful features.
Experiment with Targeted Ads: Try experimenting with targeted ads to reach potential customers more effectively. Consider platforms like Instagram, thematic groups on Facebook, or niche forums for promotion.
Seek Feedback from Your Target Audience: Show your website to someone from your target audience and gather feedback on any aspects that might deter them from making a purchase. This firsthand insight can be invaluable.
Utilize Session Replay or User Testing: Set up an online service that supports session replay to observe customer interactions in real-time. Alternatively, consider hiring individuals to visit your store and provide feedback on their actions.
I hope these suggestions prove helpful in addressing the issues with customer checkout on your website.
Best regards,
Upsellise
Hi @amberscreations ,
You might be interested in giving your images an eye-catching background to improve conversion. The Pixc: Lifestyle Photos app will be a helpful tool for your store. Pixc transforms your product photos into vibrant lifestyle shots. It can boost engagement and potentially lead to more sales.
Feel free to give it a try and see the difference it makes. You can get 5 bonus images to test it out on your store.
Give us a heads-up at hello@pixc.com if you need any assistance.
Best,
Pixc
