Hi,
I am having trouble identifying what is wrong with my website. I have many visitors but they are a lot of abandonment. From the main page to the checkout. I am trying to get help understand if there is something wrong with the layout or anything on my website that stops people from buying
This is my website Bijouxlasotita.com
1 Like
The store and the homepage in particular appears really solid to me. It ticks off most of the boxes for what you’d like to see in a Shopify store. As for the abandonment issues, have you tried any steps such as placing a test order in the store yourself to confirm if there are any issues in the checkout process?
Hi,
Yes I did try and it goes smoothly without any problem.
Looks good to me. The only thing I’d suggest is unless you accept Paypal and Google Pay, just to get rid of those. Also delete the credit card payment icons, all but the 4 main ones. These tend to send red flags to people who are wary of things they aren’t familiar with or trust fully. Get rid of the “powered by Shopify” in the footer. I would personally change the refund policy to not include a restocking fee. Just some simple things, but all in all great site. Just out of curiosity, where are the visits from?
1 Like
Prices/Trust are the most important things to address in cases like yours.
There is no address, no phone, no business name on your site – this is not helping your visitors to make a decision you want.
When they can find similar stuff on Etsy and deal with a well known marketplace?
1 Like
Hi @lasotita,
You’re getting plenty of visitors, but many leave before completing a purchase. This usually points to two main areas:
1. On-site experience and trust
- Missing business info → No address, phone, or business name makes the store feel less credible
- Misleading payment icons → Showing PayPal/Google Pay when not supported, plus too many unfamiliar logos, creates doubt during checkout
- Low visual pull → Promo banners and sale items don’t stand out enough to guide attention
- Footer credibility gap → Still showing “Powered by Shopify” in the copyright section can make the store look less professional
- Weak social proof → FOMO notifications only appear on product pages, not on the homepage, missing a chance to build trust early
2. Off-site visitor quality
- Low-intent traffic → Broad ads, generic keywords or untargeted social content bring visitors who are just browsing without purchase intent
- International drop-offs → High shipping costs or missing local payment options push them away
- Curiosity clicks → Traffic from giveaways or “viral” posts tends to have naturally high abandonment
Quick fixes:
-
On-site:
- Add (at least) address, phone and email in the footer + a “Contact Us” page.
- Remove unused payment logos, keep only 3–4 trusted ones (Visa, Mastercard, etc.).
- Activate FOMO sitewide (e.g., using a social proof app like Snap Noti) so visitors see activity on every page.
- Make promotions and sales more eye-catching with brighter colors or subtle animation.
- Remove “Powered by Shopify” from the footer to look more branded and professional.
-
Off-site:
- Audit traffic sources to see which channels actually convert, then cut low-performing ones.
- Tighten ad targeting to focus on audiences most likely to purchase.
Advanced boosters:
- Add trust badges and express checkout options in the cart (e.g., via a cart enhancement app) to prevent drop-offs. (For example: Snap Cart)
An additional observation, your collection pages lack a “quick add to cart” button, which slows down the shopping flow. While not your main issue, an app like Wi Add to Cart can fix this to speed up the experience and help future conversions.
Hope this helps! And let me know if you have further questions.
Mostly from the USA, Canada and Europe
Thank you so much for your feedback! I’ll be making the changes you pointed out.
Regarding the address, I don’t have a physical store, so I can’t list a physical location.
Also, I was curious about your comment on PayPal and Google Pay. I do offer both, but you mentioned they weren’t available, so I’m wondering if there might be an issue on the website that’s preventing people from seeing those payment options.
1 Like
Hi @lasotita,
I apologize for my earlier point. It was too brief and unclear, which may have made it harder to understand my full intention.
To clarify:
-
In my earlier comment, I wrote “Showing PayPal/Google Pay when not supported…”, but that was a mistake. I actually meant Apple Pay, not Google Pay.
-
The main issue I wanted to highlight is that there’s a mismatch between the payment icons shown in the footer and the actual options visible at checkout. For example, the cases of Apple Pay and PayPal that I mentioned.
So, when customers see a payment logo in the footer but can’t find it during checkout, it can create uncertainty and lead to drop-offs.
I hope this makes my point clearer and avoids any misunderstanding. Once again, I’m sorry for my earlier mistake.
High abandonment often comes from slow load times, unclear info, or complex checkout. Simplify the process and use tools like Ketch to boost trust and conversions.
Hello @lasotita , I have evaluated your store, and you have done a great job in designing, but some things are missing, which I mentioned below -
-
Font and Color - You have used perfect fonts and colors for all the text, but you need to make the changes in the color of the “Free” text, as this text should be more attractive and clear the color you used is very light which might not visible for the users so you can change it to some dark color for user to know exactly about your free part.
-
Footer - The footer should always contain the company address and contact number, if you have any. This will enhance the trust of the users and will help you to increase the actual sales.
I also tested your site by using Google Page Insights Report, and below are the results for that -
The results do not seem good; slow websites are mostly the reason for the user to leave quickly. So keep your site quick and fast by optimizing it. Apply the practices below to optimize it -
- Font Optimization - The fonts you have used need quick changes to enhance the performance further. You can define the real font with font-display: swap, like the example mentioned below -
@font-face {
font-family: "Inter";
src: url("{{ 'inter-var.woff2' | asset_url }}") format("woff2-variations");
font-weight: 100 900;
font-style: normal;
font-display: swap; /* use `optional` for decorative fonts */
/* Optional: tighten rendering behaviour */
font-synthesis-weight: none;
font-synthesis-style: none;
}
To further keep it better, you can preload the primary font, like the example below -
<link rel="preload" as="font" type="font/woff2" href="{{ 'inter-var.woff2' | asset_url }}" crossorigin>
- Next-Gen Image Format - As per the analysis, you have not used Next-Gen Image format like WebP or AVIF, which is considered best for use on websites. This will enhance your image delivery as well. Using responsiveness in the image also plays an important role; you can apply this as mentioned in the example below -
{{ product.featured_image
| image_url: width: 2048
| image_tag:
alt: product.title,
widths: '320,640,960,1280,1600,2048',
sizes: '100vw',
loading: 'lazy',
class: 'img-fluid'
}}
- Deferring the Non-Critical Resources - As you are also facing rendering blocking issues and you can fix that by using the defer attribute for the non-critical resources like JS and CSS. This will reduce the rendering time for the page.
Alternatively, if you are a beginner in code-related things and want a quick and automated solution, I recommend giving a try to Website Speedy- Shopify Optimization App which enhances the performance score of the store at ease without any need for manual work. It comes with a 14-day free trial.
(Disclaimer: We are part of the developing team of this app and ready to assist you in any problem you may face.)