Why can't I send marketing emails after the recent update?

Shopify Discussion
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Hi, I’m really struggling with trying to update the settings I need to be able to end marketing emails. I know there was an update on February 1st, I thought I did everything I needed to but I guess not because my emails are still not sending. Can someone please break it down and explain how I can make it so I can send marketing emails again? I don’t have a domain provider, everything is through Shopify solely.

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Hi @hermvn

I understand you’re having trouble sending marketing emails after the recent update on February 1st. Let’s break down what’s happening and how you can fix it.

What’s the Issue?

As of February 1, 2024, Gmail and Yahoo require stricter email authentication to combat spam. If your domain isn’t properly authenticated, Shopify modifies your sender email to store@shopifyemail.com to ensure your emails are delivered. This change can prevent you from sending marketing emails if your settings aren’t updated correctly.

How to Fix It

Since you mentioned that you don’t have a separate domain provider and everything is managed through Shopify, here’s what you can do:

1-Authenticate Your Domain:

  • Access Your Shopify Admin:
  • Go to Settings > Notifications.- Authenticate:
  • In the Sender email section, click on “Authenticate”.
  • Shopify will automatically set up the necessary authentication records for your Shopify-managed domain.- Wait for Confirmation:
  • It might take up to 48 hours for the authentication to process.

2-Verify Your Sender Email Address:

  • After authentication, ensure your sender email address is correctly set:
  • From your Shopify admin, go to Settings > Notifications.
  • In the Sender email section, enter the email address you want to use (e.g., yourname@yourstore.com).
  • Click Save.
  • Shopify will send a verification email to this address. Click the verification link in that email.

Why This Matters

Authenticating your domain and verifying your sender email ensures that your marketing emails comply with Gmail and Yahoo’s new policies, preventing them from being marked as spam or blocked.

Need More Help?

If you’ve followed these steps and still can’t send marketing emails, consider reaching out to Shopify Support for personalized assistance.

If you need extra help, just let me know asap. Thanks.

Daisy.