Why isn't my new kids store getting any purchases?

Shopify Discussion
1

Hi! I recently opened a kids store, I’m getting a few site visits but no purchases. Can someone give me feedback on why this is happening?

Thanks in advance.

Claudia

1 Like
2

Hi AllThingsKids,

Congratulation on opening your new store with Shopify! Remember that Shopify provides the platform for you to start your business but not to bring you customers.

Marketing and promoting your business still require your effort to reach out to online and offline people by telling them about your Online Store!

Here is some steps you need to start making!

  • Developing a marketing plan - Get help from a marketer!
  • Write some creative content marketing - A great copywriter would help!
  • Promoting your brand - A great logo and tagline would help!
  • Improving search engine optimization (SEO)
  • Once all in place then setting up marketing in Shopify - Free tool from Shopify.
  • Analyzing the success of your online marketing campaigns - Free tool from Shopify.
  • Build your own Shopify Audiences
  • Preparing for every seasonal sales and tell your client/peers about it

Read more here!

https://help.shopify.com/en/manual/promoting-marketing

1 Like
3

Hello @AllThingsKids ,

This is flareAI: your Fully Automated Free Sales Machine. I hope you’re having a good day. We are helping Shopify Merchants grow their store presence in Google and other major sales channels and generate sales of $5 million in sales from Google Search, on autopilot.

If my suggestions is helpful to you, please let me know by giving a like or marking it as a solution.

Can you drop the store link for review?

Below listed are several techniques that when implemented correctly can increase your sales.

  1. Your Home page should be visually appealing, easy to navigate, and should load fast. Avoid excessive images and text. Stay on brand and on message with a simple, attention-capturing design.
  2. Adding testimonials, reviews, and badges to your home page beneath your main content will help in building trust and project credibility.
  3. Organize product collections/categories effectively so that your customers experience better and more simple navigation through your store.
  4. Use high-quality product images
    Clear, quality product images give consumers quick information on a product. They can see the color, pattern, style, shape, and quality of the product with a glance.
  5. Avoid copy-pasting the description provided by the manufacturer. The product description gives you a great opportunity to integrate SEO keywords and the reason why one should purchase it.
  6. Optimize the Checkout process
    You might lose a lot of customers right when they are ready to buy if your checkout process isn’t simple.
  7. Make sure your store is mobile-friendly
    Over 54% of all web traffic comes from smartphones and tablets, so make sure your store is mobile-friendly.
  8. Add blogging
    Apart from writing great content on your product landing pages, you should also leverage blogging to educate, inform, and engage your target audience.
  9. Reduce Price Shock
    If the extra costs (shipping, tax, fees, etc.) are too high you will get more cart abandonment. One way to eradicate this problem is by offering free shipping. Make sure to highlight that you’re not charging anything to deliver the products.
  10. Remind abandoned cart customers
    With abandoned cart emails, you can remind your customers of the items they expressed interest in and then left your store with no intention of returning. You can do this from your store Settings > Checkout > Abandoned Cart section > Choose to send abandoned cart emails either one, six, 10, or 24 hours after a customer abandons a cart.
  11. Site navigation menu should be easy to use
    Your site’s main header navigation menu should contains links to collections, pages like Contact Us, About Us, FAQ etc. The footer navigation menu should contain links to Privacy policy, Terms of service, Return & Exchange policy, Shipping policy.

Did you know? Ecommerce on Google Search is greater than all paid channels and social media combined. As a Google partner, flareAI will submit your products to Google and other free channels on a daily basis. flareAI will help to scale your site sustainably at NO added Staffing expenses, NO Pay-per-click, NO paid marketplaces. With flareAI, your store can access the Google Search and 20+ free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

1 Like
4

Hello there, it seems you didn’t share your store URL but here are some general points on what you can do to improve this situation.

  1. You should make sure there are customer reviews on your homepage. This would help build the authenticity level of your store.

  2. You should make sure there is a FAQ page on the homepage. This would help provide answers to questions that customers would most likely have about your store.

  3. You should make use of the Add to cart button app. This would help make it easier for customers to advance in their purchase process with minimal stress. You can download the app here https://apps.shopify.com/add-to-cart

I wish you and your business the best of luck!

1 Like
5

Thank you very much for your reply, I will take your advice onboard and go through the techniques.

regards,

claudia

6

Hi Rayshuggs, sorry here it is https://allthingskids.uk/

unfortunately as I haven’t done any sales I don’t have any reviews. That’s a very good point I’ll add a FAQ page.
thank you for your time.

Regards,

Claudia

7

Thank you!