Hi everyone, I’m having a recurring issue where my Shopify emails (like order confirmations, shipping updates, abandoned cart reminders) keep landing in customers’ spam folders or sometimes don’t show up at all. It’s causing confusion because customers think their order didn’t go through. I’ve heard that using SMTP can help improve deliverability, but I’m not fully sure how it works. Could someone explain, in simple terms, why Shopify emails end up in spam and whether SMTP is the right fix?
Easy. Your email has not been authenticated. Plain and simple. There are clear instructions in the Shopify Help manual https://help.shopify.com/en/manual/intro-to-shopify/initial-setup/setup-your-email
You have probably gone through email authentication.
Set up DKIM, DMARC, and SPF for your domain. Gmail requires at least p=quarantine as a policy, otherwise they will continue to end up in spam.