Low conversion on the website’s quote/contact form despite steady visitor traffic. Target audience is busy restaurant owners; uncertainty centers on whether page layout, wording, or the clarity of service explanations creates friction.
Goal: increase conversion rate (form submissions) from existing traffic without adding complexity for time-constrained users.
Requests actionable feedback on changes that would make the site clearer and more useful—specifically around layout, messaging, and how services are presented—plus examples of proven fixes from similar cases.
Provides the website link (https://bryanexhaust.com/) for review; the site content is central to evaluating improvements.
Context: in Shopify Discussion, tagged shop-performance and troubleshooting, signaling focus on performance optimization and issue diagnosis.
Status: no resolutions, decisions, or concrete outcomes yet; the thread remains open with key questions about which factor most impacts form submissions.
I’m running into a real challenge with our service website and could use some honest advice. We get visitors, but many don’t fill out the quote form or contact us. Most of our customers are restaurant owners who don’t have much time, so I’m not sure if the issue is page layout, wording, or the way our services are explained.
Our site is https://bryanexhaust.com/ what would you change to make it clearer and more useful for busy business owners? Has anyone dealt with a similar problem and found a fix that worked?
Hi @habekis410 ,
Prioritize clarity and speed for your busy audience. Have a Simplify your homepage with a clear value statement, clearly communicate benefits not features, and Include a single prominent call-to-action. Minimize number of fields in the quote form or provide click-to-call. Include short testimonials or logos on the page to quickly build trust and increase engagement.
Is asking questions here about non-Shopify sites a new SEO trick to get more backlinks/visits? – forum adds nofollow noopener to them, so would not really work…
However (since I’ve already clicked ) —
The form is the last section on your homepage.
It also takes serious time to tell it as a form – dark gray over light gray background is a huge design no-no, hard-to read text.
Busy people will scroll some and then leave your page – too much noise without clearly visible CTAs.
Broken ‘WHY CALL BRYAN EXHAUST`’ section does not help building trust too.
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