feedback from Shopify partners, experts, and experienced sellers

Hi Shopify Community,

I recently launched my online store, Lulego.com, which sells high-quality, LEGO-style building block toys. The site has been live for a few days with all products uploaded, professional photos, and detailed descriptions. I’ve also started promoting the store through social media and ads, but I haven’t received any sales yet.

I would truly appreciate it if some of you could take a few minutes to review my store and let me know:

  1. What am I doing well?
  2. What needs improvement (design, layout, product pages, etc.)?
  3. Is there anything that might hurt conversion?
  4. Any recommendations to increase trust, traffic, and sales?

Your feedback would be incredibly valuable as I try to grow this into a successful business. Thank you in advance!

Best regards,

Tina

1 Like

Hi Tina ( @lulego ) ,

Congratulations on launching Lulego.com! Selling high-quality LEGO-style building blocks is a great niche with lots of potential. Here’s an expert review and some tailored advice to help boost your store’s performance and sales:

What You’re Doing WellProfessional Product Presentation: Having detailed descriptions and high-quality photos is essential and you’ve got that covered well.

Active Promotion: Starting social media and ad campaigns early is smart to build awareness.
Niche Focus: LEGO-style building blocks appeal to both kids and adult fans, giving you a broad audience.

Areas for Improvement & Potential Conversion Barriers#### 1. Website Design & User ExperienceHomepage & Navigation: Ensure your homepage clearly communicates your unique value proposition—why customers should buy from you instead of LEGO or other competitors.

Simplify Navigation: Group products into clear categories or themes to help visitors find what they want quickly.
Mobile Optimization: Check your site on mobile devices to ensure fast loading and easy browsing, as many shoppers use phones.

2. Product PagesAdd Social Proof: Include customer reviews and ratings to build trust. If you don’t have reviews yet, consider incentivizing early buyers or using apps to collect reviews.

Highlight Benefits: Emphasize educational and creative benefits of your blocks, not just the features.
Clear Pricing & Discounts: Make pricing transparent and consider volume discounts or bundles to encourage larger purchases.

3. Trust & CredibilityTrust Badges: Add security badges, accepted payment icons, and clear return/refund policies.

About & Contact Pages: Share your brand story and make contact info easy to find.
Shipping Info: Be clear about shipping times and costs to reduce hesitation.

4. Marketing & TrafficContent Marketing: Create blog posts or guides like “Top Creative Builds with Lulego Blocks” or “Educational Benefits of Building Blocks” to attract organic traffic and engage parents.

Influencer Partnerships: Collaborate with family or toy influencers for authentic reviews and reach.
Email Marketing: Build an email list with special offers and new product announcements to drive repeat visits.

Recommendations to Boost Sales & EngagementUse Volume Discounts & Bundles: Offering bundle deals encourages customers to buy more. For example, “Buy 3 sets, get 10% off” or themed bundles.

You might want to check out the BiDeal Bundle Volume Discounts Shopify app. It’s designed to help stores like yours increase average order value by creating flexible bundle and volume discount offers easily. This can be a powerful tool to boost sales without heavy marketing spend.

Run Limited-Time Promotions: Flash sales or holiday discounts create urgency.

Best of luck growing Lulego.com! If you want, I can also help guide you on setting up those bundle discounts or marketing strategies.

Congrats @lulego on the launch! I understand that you’ve just built it up from scratch, so I’d love to have some basic yet importance things you can re-check real quick:

- Above-the-fold section needs more attention:
At the moment, your hero section seems not really attractive enough. You can consider other high-quality banner images and a clear tagline to explain what Lulego is, or why it’s cool. Yes, show the fun, show the build, show the hook.

- All products look equal and nothing guides the eye:
Everything looks clean but flat. You can display some featured collections in the header menu (instead of Catalog) and homepage instead of showing just products. People will find it easier to navigate back and forth.

Urgency: On product images, consider creating urgency/scarcity to encourage shoppers’ behavior. Feel free to try our DECO Product Labels & Badges app to make “Most Popular” or “New Arrival” products pop off the page that way!

- Trust signals:
Let’s collect reviews from your happy customers in the past and showcase them on the homepage, product pages, etc. as soon as possible!

- Traffic:
Great to see that you’ve worked on almost all social platforms and posted content very regularly. Paid ads are just fine on such platforms before you can get organic traffic from there, and you can think about organic traffic from search engines like Google as well, with SEO.

If you’re having any questions about SEO, just drop it here :slightly_smiling_face: We are the developer of SearchPie SEO app for Shopify stores.

Happy selling!

Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. After viewing your website, I believe our expertise could add value to your business.

One effective way to build more trust and social proof is by adding customer reviews to your product pages. Reviews not only reassure potential buyers but also provide authentic feedback that can highlight the benefits and quality of your products from a user perspective. An easy way to implement this is by using a review app like Judge.me, which integrates smoothly and encourages customers to leave ratings and testimonials. This can make a big difference in turning browsers into buyers, especially when your store is new and shoppers are still getting familiar with your brand.

For increasing traffic and sales, continuing your social media and ad efforts is a great start, and I’d recommend focusing on Google Ads and Facebook Ads to drive more qualified visitors. These platforms offer powerful targeting tools to reach people actively searching for or interested in building block toys. Combining these with retargeting campaigns is especially effective. Retargeting helps bring back visitors who browsed your site but didn’t purchase, reminding them of the products they viewed and encouraging them to complete their purchase. Dynamic ads, which automatically show the exact products a visitor engaged with, personalize the shopping experience and can significantly boost click-through and conversion rates by showing relevant items tailored to each user’s interests.

To streamline the process of implementing retargeting campaigns and setting up reviews, I would like to recommend our Ako Marketing App, which provides comprehensive retargeting campaigns and loyalty programs features to help merchants generate higher conversion rates. Meanwhile the app also integrated with Judg.Me, which allows users to set up and manage their features easily.

Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don’t forget to like and mark it as a solution if you find this helpful.

Hi @lulego ! Thanks for sharing your store with the community. I’m Nick from BON Loyalty, the essential customer loyalty solution for Shopify businesses.

First of all, congratulations on your newly launched store! It looks really nice with a clean and simple design, easy navigation, and a wide range of product offerings. However, as an experienced product developer and customer, I have some recommendations to help boost your conversion rates to the next level.

1. Refine Your Business’s Unique Value Proposition
Currently, I haven’t seen a strong value proposition highlighted in your product offerings. Consider adding a dedicated section on your homepage to promote your business’s core values and unique selling points. For example: “Innovative LEGO solutions to stimulate your kids’ creativity.” A clear and compelling message like this will attract your target audience and encourage them to buy from your store.

2. Revise Your Header and Announcement Bar
You might want to update the color scheme to something more vibrant and dynamic to reflect the creativity associated with LEGO products. This will keep visitors engaged as they scroll through your site. Additionally, make the announcement bar sticky so that important sales or promotions remain visible at the top of the page as customers browse.

3. Add Social Proof & Testimonials
Showcase real photos and feedback from your customers. People are often influenced to make purchases based on reviews from others. Adding this section can help convert more visitors into paying customers.

4. Optimize promotion strategy
- Audience Segmentation: Make sure you are targeting the right audience for your products. If you’re running ads but targeting too broad an audience, your ads may not reach the people most likely to convert.

- Facebook Ads Optimization: Double-check if you’ve set up your audience based on interests, demographics, and lookalike audiences based on your existing customers. Try narrowing your audience to refine results.

  • Google Ads Keywords: Make sure you are targeting the right keywords, focusing on long-tail keywords that your ideal customers are searching for. If competition is high for your keywords, consider adjusting your bidding strategy.

I hope this can contribute to your success. Good luck to you and your business! :blush:

Hi @lulego ,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

First, your store looks stunning and the product layout is very professional! It also has quite enough essential information. However, we can make it even better. Please check some of my recommendations below.

1. Enhance Featured Product Section:
The current featured product section is missing a clear “Add to Cart” button, which disrupts the shopping flow by preventing customers from taking immediate action. Adding this button directly under each product thumbnail can streamline conversions and improve usability.

2. Lack of Trust Badge Section:
There are no visible trust badges (e.g., secure checkout, money-back guarantee, or accepted payment icons), which are crucial for reassuring first-time visitors. Including these near the product or checkout areas can significantly increase perceived security and boost conversion rates.

3. Lack of Customer Review Section:
Customer reviews are a powerful form of social proof that influence purchase decisions, yet this section is absent. Featuring verified buyer reviews on the homepage or product pages can increase credibility and encourage hesitant shoppers to buy.

4. Add the Brand Story:
The site doesn’t currently communicate the brand’s purpose or unique value, making it harder for visitors to connect emotionally. Adding a concise, authentic brand story can build trust, differentiate the store, and foster customer loyalty

5. Enhance Customer Support Tool for your store

It’s essential to provide customers with a helpful support tool that allows them to quickly chat with your support team, easily track orders, and find answers to common questions on their own .

I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

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As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.

Hey Tina @lulego !

First off—massive kudos on launching Lulego.com! The store looks really clean and professional. The product photos are crisp, the color palette fits the theme perfectly, and your branding feels fun yet premium, which is exactly what people look for when shopping for LEGO-style toys. You’ve clearly put a lot of thought and care into your setup.

Now, since you’re already running ads and promoting on social media, I’d suggest doubling down on social proof and interactive content right on your site to build trust and drive conversions.

A super simple and effective way to do this is by using the EmbedAny app. It lets you embed your Instagram feed, TikToks, YouTube videos, or even Google Reviews directly onto your homepage or product pages—no coding needed. Imagine your homepage featuring real-time videos of your sets being built or happy kids playing with them. It makes your brand feel alive and helps first-time visitors connect instantly. You can also embed a short review or testimonial reel right under your bestsellers to reinforce trust.

Additionally, if you ever feel like your store needs more flexibility with custom landing pages (like for new product launches, themed collections, or upcoming holiday bundles), Canvify is a lifesaver. It lets you design in Canva and directly upload those designs as full Shopify pages. It’s an easy way to make sections like “Top Picks for Kids” or “Starter Kits Under $30” without touching code—and they look great.

Overall, you’ve laid a solid foundation—now it’s about adding those small but powerful touches that build trust and increase conversion. You’re super close, just need to make it feel a bit more dynamic and social!

Wishing you loads of success with Lulego! :rocket: Let me know if you’d like help setting up those widgets.

Hi @lulego ! Congratulations on launching Lulego.com! Your site has excellent performance and quality product photography with detailed descriptions - great foundation work.

What You’re Doing Well:

  • Excellent site speed and technical performance
  • High-quality, detailed product photos from multiple angles
  • Comprehensive product descriptions
  • Customer review integration for trust building

Key Areas for Improvement:

  • Homepage Engagement: Your homepage is too minimal for a toy store - just a video banner and product list. Kids’ products need more colorful, engaging sections like trust badges, testimonials, featured collections, and educational content about building benefits.
  • Theme Choice: Dawn theme feels too corporate for toys. Consider brighter, more playful themes designed for children’s products that convey fun and creativity.
  • Product Organization: You’re selling individual sets separately, but grouping related building sets as variants could improve SEO and help customers compare options more easily.
  • Content Strategy: Missing blog content for organic traffic. Educational posts about building benefits, creativity tips, or customer showcases could drive significant traffic.
  • Visual Appeal: Overall design is too plain for children’s products - needs more color and dynamic elements to engage both parents and kids.

To streamline these improvements: Tapita: AI Theme Section Store is completely free for adding engaging homepage sections. G: Combined Listings & Variant offers a free plan for better product organization. Tapita AI SEO Blog Builder is 100% free for creating educational toy content.

Your technical foundation is solid - focus on making the experience more engaging and joyful to match what toy shopping should feel like!

Tapita Team

Hi Tina,

First of all – congrats on launching your store! That’s already a huge milestone. I checked out Lulego.com and wanted to share a few thoughts that might help with conversions.

What You’re Doing Well:
Great visuals – Your product images are colorful, clean, and appealing, especially for a toy store.

Clear branding – The brand name is fun and memorable, and the site feels cohesive.

Well-written product descriptions

Where There’s Room to Improve (especially for conversions):

  1. Missing Trust Signals (Badges)
    This is the biggest area to improve right now. Your store currently lacks visible trust badges, which can hurt conversions — especially when selling to parents.

Why it’s important: Shoppers often hesitate to buy from a new or unknown site unless they feel it’s safe and reliable.

Suggestions:

Add trust icons directly on your product pages and homepage like: Secure Checkout, Fast Shipping, Money-Back Guarantee, SSL Secured

Place them near the “Add to Cart” button and even on product images if possible.

You can use an app like TrustMark to easily add these badges and customize their look to match your site.

  1. Missing Feature Icons
    While your descriptions mention great features (STEM, number of pieces, creativity, etc.), they’re not visually reinforced.

Suggestions:

Add small icons that visually represent the key product benefits, like: STEM Learning, 300+ Pieces, Ages 6+, Creativity Boost

You can place them as a row of icons under each product title or image — this helps skimming users quickly grasp value.

  1. Navigation & UX
    The design is clean, but adding a homepage banner that quickly explains what makes your toys special (“STEM-based, creative building sets kids love”) would help.

Consider adding a FAQ page if they’re not already there — these reassure hesitant buyers.

Use urgency triggers like “Limited Stock” if applicable.

Consider a free shipping threshold banner (e.g., “Free Shipping on Orders Over $40”).

You’re off to a fantastic start — you just need a few key conversion-building elements to help shoppers feel more confident and take the leap to buy. Once you establish that trust, the traffic you’re driving will be much more likely to convert.

Wishing you lots of success with Lulego!

Best regards,

Nemanja

Hi @lulego

I checked out Lulego.com, and it’s a fun, well-presented store with a clear focus on high-quality building block toys. The branding feels playful yet professional, which is a strong foundation. Here are some suggestions to help improve trust and boost conversions:

1. Build Trust & Social Proof
Right now, some products have very few or no reviews. Since toys are often purchased by parents for kids, reviews with photos or comments about quality, safety, and durability will be crucial.

Customers are more likely to purchase when they trust the store. You should add product reviews using a tool like ShopReviews ‑ Product Reviews - ShopReviews - Boost your sales with product reviews | Shopify App Store, which makes collecting and displaying real customer feedback seamless
Add clear trust signals like “Ships from USA” badges, secure checkout icons, or even a short “Satisfaction Guarantee” statement on product pages.

2. Hero Section & First Impressions
The homepage dives straight into products, but a strong hero banner could help anchor visitors. For example: “STEM Building Toys for Creative Kids — Fast Shipping from the USA” with a big Shop Now button.
Highlighting seasonal picks (like “Back-to-School Creativity Kits”) could also make the homepage feel more dynamic.

3. Product Navigation & Filters
Categories are clear, but with so many options, filtering would help—by age, price range, or number of pieces. This reduces friction for parents who want to find the right set quickly.
A “Trending Now” or “Gift Ideas” section could guide unsure buyers and increase conversions.

4. Product Pages & Conversion Cues
Your descriptions are good, but adding benefits upfront (e.g., “Improves problem-solving skills”, “Safe, non-toxic materials”) could make them more persuasive.
Consider adding urgency triggers like “Only 5 left” or shipping prompts (“Order today, ships tomorrow”) to nudge action.

5. Incentives & Engagement
Offer a first-time buyer incentive like 10% off your first order or Free Shipping on $50+.
Pop-ups to collect emails in exchange for discounts can help build your audience and bring visitors back if they don’t buy immediately.

If you’re also selling on Etsy, consider using an app like Etsy Integration ‑ ShopList - ShopList - seamless integration between Shopify and Etsy | Shopify App Store . It lets you sync your products and orders between Shopify and Etsy automatically, saving time and helping you manage inventory more efficiently—perfect for handmade or customized products like yours.

Best Regards,

Waytoapps