How can I manage multicurrency gift cards to avoid customer confusion?

Technical Q&A
1

We have multicurrency deployed and also have some pricing variation in play market dependent.

As an example, we sell in Euros to the EU, £ to the UK and $ to the US.
The UK is our base currency/market.
For the EU we reduce prices by 10%
For the US we mark prices up by 20% (to align with our stockists in the country)

With sales of giftcards, we see that they are subject to the same currency conversion and pricing rules.
This is confusing for the customer as we sell gift cards in UK denominations (at present) so the conf email shows a value that is hard to comprehend for the customer, eg a gift card with a £ value of 150 purchased by a customer in the EU, will cost E 160.65 after conversions and adjustments. When the customer receives the confirmation, it shows a £ value, which happens to be £140.77 in this scenario.

What is a good solution to this challenge?

Can we offer gift cards in multiple currencies or is there another way to better manage this?

2 Likes
2

We have the same issue. I can’t believe that Shopify does not have a good solution to this. I am currently trying to find a 3p app that will help. No luck so far :disappointed_face:

1 Like
3

Anyone got a solution for this as with Christmas coming (and we use Shopify Markets) it would be great to be able to sell Gift Cards in local currency - ie £100, $100, €100 etc etc

1 Like
4

We have the same problem at Galvin Green, is there a solution in the near for this Shopify?

5

Hello to @UW , @galvinrikard , @RobertCroydon , and @CoreFabrics

Just letting you know that the Givy app has solved the frustrating issue of not being able to actually sell multi-currency gift cards on Shopify.

Here’s the customer experience with Givy:

  • They see gift card denominations in their selected currency (ie. $100USD for US, €100EUR for Europe)
  • They pay in the currency they selected
  • All notifications are sent using the currency they selected
  • The ‘check balance’ page shows the balance in their currency
  • The gift card’s balance gets updated every hour based on currency conversions
  • The customer spends the gift card in the currency they selected

It’s a great way to actually offer gift cards in multiple currencies while still dealing with Shopify’s limitation that all cards on your store are created in the default currency.

App is at Givy → Gift Cards & Gifts - Gift cards, product and subscription gifting for Shopify | Shopify App Store

Hope this is helpful, we’re really excited to finally have this solved.

JP

1 Like