Hello guys i’m new ere , i’ve been struggling on Ecom ,I tried everything everyone tells you to do ,new creatives ,new thumbnails ,new ad angles ,different interests ,different store layout ,faster theme , “winning” products , And the most painful part , sometimes things did convert… but only for a few days. anyone have an idea???
Topic summary
Main issue: A new e-commerce owner can’t sustain conversions (sales). Despite testing extensively—new creatives (ad content), thumbnails, ad angles (messaging approaches), interests, “winning” products, a faster theme, and different store layouts—results only converted briefly for a few days before dropping off. They ask for ideas.
Requests for info: Members ask for the store link to diagnose instead of guessing, and request clarification on what exactly isn’t working.
Advice offered: Emphasis on fundamentals—original content and transparency—as the two most important factors; without these, efforts will likely fail.
Key points:
- Tried multiple optimizations but conversions are short-lived.
- Needs to provide the store URL and clarify specifics to get targeted feedback.
- Foundational guidance prioritizes authentic, original content and transparent practices.
Status: No resolution yet. Action items are to share the store link and clarify details so the community can offer concrete recommendations.
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Hi @Artmaiard
Welcome to the community.
You should share your store link so we can get some idea of what is going on. This way would be just guessing.
Can you clarify what you mean
The 2 most important things in ecom come down to original content amd transparency. Without these, you will always fail.
Hello everyone , sadly i ddopped the store a while ago , i’m asking all of this just cause i’m planing to get back into action , looking for advices so i don’t make the same mistakes i did back then
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A good thing to remember when wanting to create an online store. 99% of drop-shipping sites end up in the graveyard. So the best thing you can do is just don’t do it. With Shopify offering the first 3 months for 3 bucks, the market is over-saturated. You really need something that stands out nowadays. Either with something you create, or design, or sell online to supplement a physical store. And keep in mind that if you would not buy it for the price you offer, most likely no one will. If you are in Africa, like a lot of others here, you shouldn’t be drop-shipping dog collars to customers in the US. That’s just a disaster waiting to happen. Take what others have tried and learn from it. This forum is full of people asking why they don’t get sales. And the answer is always obvious. Also you can see old posts, and realize those sites don’t exist anymore.
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The main issue is that conversions are inconsistent despite multiple optimizations. The key advice is to focus on fundamentals: create original, authentic content and be transparent with your customers. Sharing your store link and clarifying what specifically isn’t working will allow the community to give precise, actionable feedback.
Hey @Artmaiard,
Can you please share the link to your store?
Some common reasons for low conversions can be things like low-quality photos or not having enough photos, limited or no social media presence, or not having any reviews yet.
But I’m pretty sure it’s nothing that can’t be fixed.
The community has given you pretty good advises but I would say make more offers and offers that are hard to turn down.
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Ecom gets hard when you keep changing surface-level things without fixing the foundation. If a product dies after a few days, it’s usually poor product-market fit or wrong data decisions. Focus on offer, system, and backend not just creatives. What were your metrics?
Due to the fast-changing nature of the digital and e-commerce landscape, consumers are overwhelmed by the conflicting strategies promoted by various influencers. The recommended path forward is to first create a personality-driven brand and subsequently find ways to expand its reach.
Hey @Artmaiard
Here’s what’s probably happening. You’re chasing tactics instead of building a real foundation. All the stuff you mentioned - new creatives, thumbnails, ad angles, interests - those are optimization levers, but they only work when the fundamentals are solid. It’s like trying to tune a car engine when you don’t have good tires. The tweaks don’t matter if the base isn’t right.
When something converts for a few days then dies, that usually means one of a few things. Either your audience burned out super fast because it was too small or you hit it too hard, or the product wasn’t actually solving a strong enough problem so people bought on impulse but didn’t stick around or refer others, or your ad costs increased as Facebook exhausted the easy wins and your margins couldn’t support scaling.
Your ad strategy also needs rethinking if things only work for a few days. That suggests you’re probably testing products by just throwing ads at them without a real strategy. Instead of constantly switching products and starting over, you need to find something with actual legs and then systematically test and scale. That means starting with a proper testing budget, giving campaigns time to optimize (Facebook needs data), and not panicking and changing everything when you don’t see instant results.
One more thing - make sure you’ve actually validated that people want what you’re selling before spending a bunch on ads. Check Google Trends, search volume, look at competitors’ engagement, join Facebook groups in your niche and see what people are talking about. If nobody’s searching for or talking about your product, no amount of ad optimization will fix that.
Totally get how this feels. A lot of people think ecom problems are always about creatives or “winning products,” but when things do convert for a few days and then suddenly stop, that’s usually a sign of an optimization or data issue, not a product issue.
A few things worth checking:
1. Your pixel/event tracking accuracy
If Meta/TikTok isn’t receiving clean, consistent event data, the algorithm can’t stabilize your ad delivery.
A lot of stores see a few good days when the system “guesses right,” but once the learning phase shifts, conversions drop because the platform doesn’t know who your real buyers are.
2. Audience resets & limited conversion signals
If your store isn’t generating enough high-quality purchase events, the algorithm keeps resetting and testing random pockets of users. That’s why the performance feels unstable.
3. On-site consistency
Even small issues like duplicate events, delayed firing, or theme app conflicts can completely throw off ad optimization. Many store owners don’t realize this is happening in the background.
You can try to scan your event accuracy using tools like Events Manager. I also work with merchants who use Zotek for more reliable pixel tracking. It helps send cleaner, deduplicated events so your ad platform stops “guessing” and starts optimizing properly.