I need help

Motivation
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Topic summary

Main issue: An online store selling premium DIY home/vehicle security products (WiFi smoke detectors, cameras) reports about 2,000 visitors with zero sales and high bounce rates (visitors leave quickly).

  • Marketing status: Recently began contacting influencers via Shopify Collabs (Shopify’s influencer outreach tool) but has not received any responses.
  • Site perception: Owner believes the site looks professional and well-designed.
  • Request: Seeks experienced feedback to diagnose what’s blocking conversions and where to start troubleshooting in a high-traffic, no-sales scenario.

No solutions or concrete actions have emerged yet. The discussion remains open with key causes undetermined and awaiting suggestions from others.

Summarized with AI on February 15. AI used: gpt-5.
1

I need help diagnosing what’s wrong with my store.

My store: Premium home and vehicle security products (WiFi smoke detectors, cameras, etc.) - no monthly fees, DIY installation

The problem:

  • I’ve had over 2,000 visitors to my site, Zero sales - not a single conversion

  • Visitors aren’t spending much time on the page - they’re bouncing quickly

  • I just started reaching out to influencers through Shopify Collabs but haven’t gotten any responses yet

  • My site looks professional and well-designed

I know something is fundamentally wrong when 2K people visit and nobody buys. I need experienced eyes to help me figure out what’s killing my conversions.

Has anyone else dealt with high traffic but zero sales? What should I be looking at first? You can say I’m loosing my mind.

2

Hi @HomeSecurePro1

First — take a breath. 2,000 visitors with zero sales feels awful, but it’s usually a conversion issue not a your business is doomed issue.

Here’s what to check first:

Traffic Quality (Most Common Problem)

Where is the traffic coming from?

Low-quality ads?
Broad targeting?
Influencer shoutouts with wrong audience?

If visitors aren’t actively looking for security products, they’ll bounce fast.

Check:
Analytics → Sessions by referrer
If traffic is mostly social/random, that’s likely the issue.

Trust Signals (Critical for Security Products)

You’re selling home security. That requires high trust.

Do you clearly show:

Real reviews?
Clear warranty?
Return policy?
Business address?
Secure payment badges?
Clear brand story?

For security products, lack of trust = instant bounce.

Price vs Perceived Value

Security products are competitive.
Are you:
Higher priced than Amazon?
Missing comparison charts?
Not explaining why yours is better?
Visitors need strong justification.
Page Speed & Mobile
Most traffic is mobile.
If load time > 3 seconds → people leave.
Test on mobile.
Offer Clarity
Is your headline immediately clear?
Within 5 seconds, visitors should understand:
What it is
Why it’s better
Why they should buy now
Important:
2,000 visitors is actually a small sample.
But 0 sales usually means:
Wrong traffic
Low trust
Weak offer positioning

It’s almost never design.

Start with traffic source + trust signals first

1 Like
3

“Premium” is a loaded word. People use premium to describe alibaba dropshipped dollar trash that they mark up 1000%.

“Visitors” can often mean bots, especially when you’re editing. Every time you change something, a Shopify bot has to go through and check it.

To you, maybe. To other people, maybe not… Just because you say it looks professional doesn’t mean it really is.

How would you know? Do you have vast knowledge of what typical website traffic looks like?

The search button. It will give you hundreds of real life examples of “no sales” posts.

2 Likes
4

Thanks for the detailed breakdown—this is really helpful.

You nailed it on traffic quality. Here’s my breakdown:

  • Facebook paid ads: 1,695 sessions (majority of traffic)

  • TikTok organic: 184 sessions

  • Facebook organic: 179 sessions

  • Direct: 1,084 sessions

  • Instagram/Pinterest: small amounts

So most of my traffic is coming from Facebook ads. I might be targeting too broad or getting the wrong audience.

On trust signals—I have: ✓ Reviews (Judge.me installed) ✓ 30-day return policy ✓ Clear shipping policy ✓ Secure payment badges ✓ Support email

But I’m missing: ✗ Product warranty information ✗ Business address/phone number ✗ Strong about/brand story

You’re right that security products need high trust. I’m competing against Ring/ADT but positioning as “no monthly fees, lifetime protection.” Maybe I’m not making that value prop clear enough fast enough.

What would you prioritize first—tightening ad targeting or beefing up trust signals on the site

5

Hi @HomeSecurePro1

Could you please share your store here? It would be easy to check what’s actually causing you issues.

1 Like
6

Thank you so much for taking the time to look at my site, https://prosecurehome.com