Good evening,
We just launched our website (felisafashion.com), this is the second day.
Our results are pretty good when it comes to visitors (around 1.500 traffic through TikTok), but we have barely to zero sales.
A few people had items added to their carts, but never checked out.
Would love to hear where we can improve and what we have to / should do to increase sales.
Hope everyone has a lovely day.
Thanks in advance.
Hi Rooney!
Thank you for your comment. Sadly, we do not know how to do email marketing.
Sorry for another question but, we had lots of traffic from Morocco (through the TikTok ads) does this mean we should focus on that market?
Or should we just keep in the market that we are in right now?
Thank you in advance!
Understandable, Rooney.
I just added email marketing as an add-on. Still wondering if I should move my market or not, since the traffic from Morocco was huge compared to others. We just skyrockted to 1.800 visitors, but still no sales so far. Let’s hope for the best.
Any other tips, tricks or noticeable feedbacks about the website is welcome!
Thank you.
Dear @FelisaFashion ,
Thank you for your question! I visited your website and to help improve your store’s conversion rate, I’d like to share a few suggestions below:
Add More Product Reviews
Including more product reviews and review widgets can significantly boost customer trust in your store. If you’re unsure which review app to use, I recommend trying Air Product Reviews App & UGC. This app offers a Free plan with many useful features and a responsive support team.
Organize Products into Categories
While I noticed your store hadn’t added many products yet, you can still consider creating categories, and adding them to the header menu can make navigation easier and enhance the user experience.
I hope you find my answer helpful!
Best regards,
Esther.
Hi Rooney!
Can you do email marketing without having people signed up? I’m a bit lost there.
Feel free to help me out.
Thank you!
Hey Esther,
Thank you for the feedback!
We had a running review app, but for some reason it doesn’t show up all the time. Thank you for letting me know and suggesting a new (better) one!
About the menu, we will for sure have a look at that.
Do you have any other reasons why our sales are very low? Or is it just matter of time you reckon?
Thank you for the review and feedback.
Hey FelisaFashion
I’ve looked at your store, seems nice but I can give you this one tip.
Please.. please add a custom domain email, instead of felisafashion@gmail.com
So for example info@felisafashion.com
etc.
This doesn’t just build trust in customers, it also gives them the feeling they’re dealing with a professional company.
Kind Regards
Hey @1VollhoferE !
Thank you for noticing this, I never thought about it.
Just changed it so we have info / billing & contact@felisafashion.com.
Glad you took the time to have a look and give us feedback.
Have a lovely day.
Hi @FelisaFashion ,
I have already recommended a review app for you called Air Review as mentioned earlier! However, if you insist on using your current app, please contact their support to make sure the review widgets are displayed correctly on your storefront.
I just have another suggestion you can try to simulate a test order from the perspective as a real customer to see if there are any difficulties with the purchasing on the site.
Best regards,
Esther.
Hey Esther!
I’m testing out the app as we speak. Hopefully this one works a bit better. I’m letting the developers know that there was an issue with their app.
When it comes to testing out (payment) orders, we’ve already did that multiple times and it all seems to work fine.
Feel free to give some other feedback on what the cases could be.
Thank you in advance!
HI @FelisaFashion , thank you for raising your concern, below is my answer
Hi @FelisaFashion ,
I’m Kate from PageFly - Shopify Advanced Page Builder App.
I’ve reviewed your fashion store and, based on my CRO expertise, here are my suggestions to help optimize your conversion rate:
Have a favicon for your store
Whether you’re putting the final touches on your online store or it’s already up and running, don’t overlook the significance of adding a favicon! It’s a small yet crucial detail that can enhance your website’s appearance and reinforce your brand.
By including a favicon on your website, you can effectively communicate to your potential customers that they have arrived at your company’s page.
You can check this Shopify guide on how to add a favicon - https://help.shopify.com/en/manual/online-store/images/add-favicon
Improve Your Hero Section
While your hero banner image is visually appealing and high-quality, the message “Be the fashion you’ve always dreamed of” is quite generic. Consider testing more specific value propositions that address your target audience’s pain points or desires. For example:
Add Trust Signals Above the Fold
With TikTok traffic, many visitors are likely first-time shoppers who don’t know your brand. Add social proof elements near the top of your page:
Optimize Product Card
Your product photography is good, but the product cards could be enhanced:
Enhance Mobile Experience
Since your traffic is coming from TikTok, most users are on mobile. Consider:
Create FOMO Effect
While you have a winter discount banner, you can enhance urgency:
Improve Cart Recovery Since you’re seeing cart abandonment:
Add More Engaging Sections
Consider adding these sections to build trust and engagement:
“As Seen On” section featuring your TikTok presence
Size guide with detailed measurements
“How to Style” lookbook section
Customer photos/testimonials
FAQ section addressing common concerns
Real-time customer service availability
And that’s my feedback! Since you’re getting good traffic but low conversions, focus first on building trust and reducing friction in the purchase process. Consider implementing these changes gradually and A/B testing when possible to measure impact.
Cheers!
Kate | PageFly Team
Hello @FelisaFashion ,
Nice website!
How many products do you plan to have in your store?
Anyway, I suggest you should pay attention to the following recommendations:
My company have huge experience in conversion optimization. So if you need any consultation or assistance, don’t hesitate to ask.
Best regards,
Anastasia
Hi, I’m Wayne from Akohub. We have been working with many brands to run online stores. I have viewed your website and hope our expertise can help you.
I like your website’s design, the home page is elegant and easy to navigate. It’s also optimistic that your website is already attracting solid traffic from TikTok. However, converting those visitors into sales is a challenge many new e-commerce businesses usually face. We have some strategies for you to consider to enhance your conversion rates.
First I’ll recommend implementing retargeting campaigns across social media platforms. Retargeting campaigns allow you to reconnect with visitors who have previously engaged with your site but did not complete a purchase. By serving personalized ads that remind them of the products they recently viewed or added to their cart, you can gently nudge them back to your site. This strategy is particularly effective because it targets users who are already familiar with your brand, increasing the likelihood of conversion. Research indicates that retargeting can significantly improve conversion rates by keeping your brand top-of-mind and encouraging potential customers to reconsider their initial decision not to buy.
In addition to retargeting, consider leveraging Klaviyo for email marketing. Email retargeting is a powerful tool that allows you to send reminders and special offers to users who have abandoned their carts or shown interest in specific items. This can not only keep your brand in their inbox but also provide an opportunity to address any hesitations they may have had about completing their purchase. By crafting personalized emails that resonate with their previous interactions on your site, you can foster a sense of urgency and encourage them to return and finalize their orders.
Lastly, I would recommend our Ako marketing app, which offers retargeting features and seamlessly integrates with Klaviyo to help you generate more sales. This integration simplifies the process of managing both your retargeting ads and email campaigns, allowing for a more cohesive marketing strategy. With Ako, you can easily sync customer data and create targeted campaigns that reach users across different channels, enhancing the effectiveness of your marketing efforts and ultimately driving more sales.
Best wishes! If you have any more questions or need a free professional consultation, feel free to let us know! Don’t forget to like and mark it as a solution if you find this helpful.
Use Klaviyo to do email marketing. It has some default flows which should get you started until you get deeper into it.
It’s awesome that your website is already generating traffic through TikTok—1,500 visitors in just two days is impressive! But I get how frustrating it can be to see that kind of activity without conversions. Let’s break it down and figure out how you can turn those visitors into paying customers.
Final Thoughts: It sounds like you’re already doing something right with your traffic strategy, so now it’s about tweaking the customer journey. If you don’t see improvements, consider getting feedback from a fresh pair of eyes (a friend or professional) to review your site.
If you want, share the specific pages you’re concerned about, and I’d be happy to take a closer look and suggest tailored improvements.
If you need any other assistance, feel free to reply and I will try my best to respond.
Best regards,
Daisy
