We have had a Shopify shop for over four years, but our conversion rate has never been great. This year, it has dropped to about 0.60%. We are bringing in a lot of organic traffic through social media, and we also pay for ads. Although we recently upgraded our website, sales are still very low. While our add-to-cart rate is higher, actual sales remain low or nonexistent. Here is the link to our website: https://tkboxingequipment.com/ I would appreciate any help you can provide.
Topic summary
A Shopify store owner reports a declining conversion rate of 0.60% despite four years in operation, strong organic traffic from social media, paid advertising, and a recent website upgrade. While the add-to-cart rate is relatively high, actual purchases remain low or nonexistent.
Key recommendations from the community:
- Cart abandonment recovery: Implement push notifications and email reminders with incentives to recover abandoned carts
- Checkout optimization: Streamline the checkout process, allow guest checkout, and remove friction points like prominent discount code fields
- Site performance: Address slow loading times that may cause visitors to leave before completing purchases
- Trust signals: Add customer reviews, security seals, and ensure contact page displays correctly (currently showing placeholder text)
- Landing page issues: Improve call-to-action clarity with direct buttons like “Buy Now” or “Learn More”
- AI chatbot upgrade: Replace current Tidio chatbot with more engaging AI alternatives that actively promote sales
- Social proof: Display real-time sales notifications to build visitor trust
- Product bundling: Use bundle apps to increase average order value
The discussion remains open with multiple actionable suggestions focused on reducing friction in the customer journey from browsing to purchase completion.
1 Like
Hey @Tkboxing
I have the following suggestions:
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What you should do is try targeting abandoned carts with incentives which could help. Like there is this app that could help with showing push notification:
https://apps.shopify.com/pushowl. -
Another thing that I saw was that you are using Tidio chatbot which is not really adding value as its not engaging people enough, I would suggest trying AI chatbots that promote sales, here is one:
https://apps.shopify.com/debales-ai-chatbot?utm_source=shopify_community&utm_medium=social -
And to help with more checkouts you can also try bundles app, this should help increase average order value:
https://apps.shopify.com/shopify-bundles
This is a funnel issue. You’ll need to provide a ton more details to properly fix the conversion rate. I’d highly recommend auditing your website for mistakes (see below) and then auditing your funnel. A low conversion rate is related to the website not matching the user expectation. For example if you link your Ads to the homepage instead of the product page. I would focus on fixing all the best practices and then work on optimizations to improve sales.
This is how your contact page shows, you should not have any placeholder text displaying to your customers.
Best of luck mate!
Hi @Tkboxing ,
Improving your Shopify store’s conversion rate can be challenging, but there are several strategies you can consider to enhance your sales performance:
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Optimize the Checkout Process: Ensure that your checkout process is as streamlined as possible. Allow users to check out as guests and keep the process short to prevent cart abandonment. Consider removing or clearly promoting discount code fields to avoid users leaving your site to search for discounts.
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Build Trust with Customers: Make sure your store appears trustworthy by adding a good contact page, security seals, and customer reviews. This can help reassure customers, especially for larger purchases.
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Improve Product Browsing: Make it easy for users to navigate and browse your products. Ensure that category pages are accessible from the site menu and consider adding a search function. Display related products on each product page to encourage upselling.
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Conversion Rate Optimization: Focus on improving the user journey by testing different setups of your shopping cart and product pages. Track, test, change, and improve based on data.
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Recover Abandoned Carts: Use Shopify’s feature to send email reminders to customers who have abandoned their carts. This can help bring back potential customers who might have been distracted or undecided.
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Audience Research: Conduct thorough audience research to better understand your customers’ needs and preferences. This can help tailor your marketing strategies and product offerings more effectively.
By implementing these strategies, you may be able to improve your conversion rates and increase sales on your Shopify store.
You can read more about it in the Yoast article here: Get more sales on Shopify with these 14 tips and Shopify SEO: the ultimate guide.
I hope this helps. Have a nice weekend!
1 Like
Hi @Tkboxing ,
I’m from Mageplaza, a Shopify solution expert. Here are some recommendations to improve your conversion rate:
1. Optimizing the Landing Page
Your website is not converting visitors into customers as efficiently as it should, despite your advertising efforts. While I haven’t reviewed your ads specifically, here are some general tips inspired by Databox (their full article has more details). A high click-through rate (CTR) paired with a low conversion rate often points to an issue with the landing page, particularly with weak or unclear calls-to-action (CTAs). You may want to try more direct CTAs like “Buy Now” or “Learn More,” which could be presented as a clickable image or a simple button with a brief description.
2. Reducing Cart Abandonment
A high cart abandonment rate suggests that many potential customers are not completing their purchases, which affects your conversion rates. To tackle this issue, consider:
- Sending email reminders to customers about items left in their carts.
- Offering incentives like discounts or free shipping to motivate them to complete their purchase.
For more detailed guidance, you can refer to Shopify’s Help Center, which offers a wealth of resources on cart abandonment and customer retention strategies.
I hope my suggestions are helpful, feel free to give me any feedback. Good luck!
I visited your site it is attractive, but it does seems a little bit slow. That could be hurting your sales. For example, if someone visits your site and product images take forever to load, they will just leave and not buy anything. I suggest you try using thecarbonfootprint.ai. It won’t cost you anything and will help you test your site speed and performance. I believe getting your load times faster might be a good place to start to drive more conversions. There are other things you can also examine such as optimizing your checkout, including trust signals (e.g., reviews), and utilizing abandoned cart recovery tools to assist in driving more visits to actual sales.
You are doing well by driving organic traffic and investing in ads, and it is good to see that your add-to-cart rate is high. That shows people are interested but something in the checkout or decision-making stage may be causing them to drop off.
One thing you could focus on is adding more urgency and social proof on your site. An app like SP Sales Pop Up Social Proof by CareCart can help by showing real-time sales notifications and activity, which builds trust with new visitors. Since people are already adding to cart, another option is using Cartly Abandoned Cart Recovery by CareCart to send abandoned cart recovery emails or WhatsApp reminders to bring them back.
Also, double-check your shipping policies, return info, and checkout process to ensure there are no hidden barriers or friction points that could discourage customers from completing their purchase. Small tweaks in these areas can make a noticeable difference. Goodluck! 