Sales Optimization

Ask Me Anything Q&A Nordaluxamaapril

Topic summary

A store owner is seeking help with very low conversion rates that are negatively impacting sales.

Initial recommendations include:

  • Reviewing social trust elements
  • Checking for duplicate currency signs
  • Using clean design over playful elements
  • Ensuring product images are visually accurate

After reviewing the specific website (sunsums.com), more detailed feedback was provided on the product page:

  • PDF download needs better visibility
  • Size guide should be more user-friendly (currently requires extra clicks)
  • “Pay in 4” option should be moved lower on the page
  • Shoe size and variant selection need better organization
  • Add-to-cart button has excessive movement/wobbling
  • Payment icons should be repositioned below the ATC button
  • Delivery details are missing (recommended even outside EU)
  • Consider adding USP boxes or bullet points

A paid optimization service was offered for more comprehensive assistance. The discussion remains open as the store owner is actively seeking solutions.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
1

Our store conversion is very low. What are some of the things I can do to optimize sales to improve conversion?

Thank you

george

2

Hello George,

as I don’t know the website, here are some inspirations:

  • Review Social Trusts.
  • Do you have duplicate currency signs active?
  • Don’t choose playful elements, rather stay clean
  • Set the scene with product images. Customers love visually correct images
3

Thank you for the response. This is my website, https://sunsums.com/

My conversion is very bad and is impacting our sales. I really need some
help on how to fix this conversion or if you have any recommendations.
That would be greatly appreciated.

Thank you
George

4

Thank you for the response. This is my website, www.sunsums.com

My conversion rate is very bad. I really need some help on how to fix this conversion rate issue or if you have any recommendations or if you have an affordable service I would like to know more.
Thank you

5

We offer a service, please write to me privately or follow the link in the signature.

I only start from the product page:

  • PDF download not present enough.
  • Size-Guide: Why should I click on it again? User-unfriendly.
  • Pay in 4: Put something like this further down.
  • Shoe size: We would organise this better, just like the variants.
  • ATC wobbles too much.
  • Censor payment icons under the ATC button

Delivery details are missing. Even if this is only mandatory in the EU, this is a great feature that we recommend. USP boxes or bullet points in general are nice. I personally don’t like the page - but that doesn’t mean that others don’t like it either.

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