I have set up all my funnels including meta and google and I run campaigns and I’m getting less visitors than when i didn’t have these channels. I have this store for 2 months going to 3, I’m depending on it work because it’s would be my only source for income for me and my children I’m currently going through some hardship right now and work is hard to get for me in my position. can someone point me in the direction right direction please?.https://deacollection.shop
Hey @Danii3
I genuinely hate to break it to you but with a store like this, you probably wouldn’t get any sales. Speaking from a customer’s perspective if I land on a website and the first thing I get is get flooded with popups, I myself will leave the website because too many popups are just sales killer.
Secondly, I have highlighted a few things like, announcement bar and header too big, in the bottom right corner, the widgets are all into each other, you’re still using the shopify default navigation.
There are a lot of things that you genuinely need to work on in your store, there’s no point of running ads and campaigns when the store itself isn’t built right.
If you’d like then I’d be happy to give your store the right direction. Keep going you have some work to do.
Best,
Moeed
Thank you and I would love that help
Store design and ad clicks are two separate things. Are you seeing an increase in bounce rate or a drop in overall traffic?
Yes a significant drop
You definitely need to get rid of those annoying popups this will lower your bounce rate and result in better ad performance. You should also look into your ad insights. Have you changed anything in your ad targeting? Setting up a funnel shouldn’t affect this
@Danii3 - It’s very hard, but I suggest, please don’t depend on it, completely… because as a store owner, it’s a very long-term process, and I don’t think anyone can take responsibility to guarantee results.
And you are just burning money on ads, because your store does not looks goods, lots of things need to improve. " You can think like a customer and review your own store once. "
1- The logo is almost invisible ( losing the customer’s trust )
2- Product Section ( unprofessional way for presentation )
3- Single Product view (Lots of confusion ), like deacollection
( Font formatting, left side blank space, etc ), Looks like the store is under development.
" About the SEO part ( Meta information missing completely, like website favicon ). "
Please stop burning money on ads, focus on store optimization part and review your own store like a customer, then you will definitely get sales and more traffic. + Customer trusts your store.
"If you are unable to hire any expert, simply visit the Shopify theme Marketplace and choose the budget theme and optimise the store with minimum mode..
Forget ads. Forget traffic. Forget Meta. Forget Google. Forget funnels. Forget all that. Focus on getting the business up to customer standards.
As it is right now, there is not a single thing that a customer would look at and trust. Even the domain name is weird. DEA Collection dot shop just sounds like a scam. I personally would not go past the cookie consent of an unknown website. Who knows, you could have switched the buttons and clicking no consent could have backfired. But for this sake, I will.
First thing I want to know is who are you. Well, have you ever clicked on your own About page link in mobile menu? Go look at it and then you decide if that is up to par. It’s really not that difficult. Sales widget anyone can tell is fake. Cookie consent and tons of irritating stuff. Huge announcement bar but tiny logo. This is the basic of basics. Get the store to customer standards then run ads, not the other way around.
Respectfully ma’am/sir I’m not an expert like you I’m just a trying mom going through hardship looking for ways to provide in any little way I can. I ask for advice for a reason obviously cause I don’t know what I’m doing on my own but thank you for your opinion, my store is a working progress.
If you are going to depend on this as your sole income you need it to be the best that it can be, right? So look at it through the eyes of a customer. I can think of no better customer to critique a store than a mother. Go through everything one by one and make it the best it can be.
Start with the header and logo. Get that logo looking sharp on all devices. Don’t move on until that is done. Then go to the menus. Make sure everything works correctly, is linked correctly. Both desktop and mobile. Then onto the next thing and then the next. Be meticulous. Be that skeptical mom customer and say no that’s not right I need to fix that.
The common misconception people have about Shopify is that it’s some get rich quick scheme. This is false. You can’t just download a random theme, get some random dropshipping products, and expect money to come flying in because you’re doing ads. It takes lots and lots of work to gain trust from total strangers. You’re just shooting yourself in the foot by bringing traffic to an undeveloped website. And even after you get it all fixed up, I strongly advise not to depend on this until it makes some steady income. Shopify could shut it down in a heartbeat and leave you stranded. Not the place you want to go.
I made changes if you can check to see and kindly tell me what else needs to be updated. Thank you but no I’m not solely depending on the app and am not trying to be that naive to put all my eggs in one basket.
Hey there,
This is Muhammed from Growth Suite. First of all, traffic to your store and your store’s design are completely different things.
You mentioned that you have set up all your funnels including meta and google and you run campaigns. How do you get less visitors? Did you check your Shopify analytics? What is the traffic drop percentage? Most importantly, what Meta and Google dashboards showing in terms of traffic and conversions?
For your store design, I agree most of my friends in here. I saw that lot’s of issues discussed here already solved, which is great.
My recommendation for you is just check your store on your mobile device. I believe you have two different live chat apps. If you ask me Shopify Inbox is more than enough. No need to set up another live chat.
Other than that, products like you’re selling are not easy to sell. This is what I call “pleasure buying”. People just buy it for the fun, buying decision doesn’t made based on the “urgent needs”.
Especially for the new traffic conversion rate can be very low because of this.
This is why I’m building the Growth Suite. With Growth Suite, you can make REAL time-limited discount offers and gave a reason to your visitors to buy now.
I also recommend to give it a try to increase add-to-cart rate, checkout begins and conversion rate.
Best!
if you’re getting fewer visitors with ads running than without, something is off with the campaign setup. check your audience targeting first because if you’re sending random traffic to the store, those visitors bounce immediately and the algorithm learns to find more people like them (who also bounce).
before spending more on ads, pause everything and focus on making the store convert organic and direct traffic first. share it with friends, family, anyone who’ll give honest feedback. if they wouldn’t buy from it, paid traffic won’t either. fix the foundation, then restart ads with a much tighter audience.
Hi @Danii3 You’re not alone, what you’re seeing is actually very common when people first turn on Meta/Google ads. It feels like traffic drops, but in reality the issue is usually traffic quality + store conversion, not the channels themselves.
A few things I’d look at based on your store and situation:
1. Check the right metric first
Make sure you’re comparing:
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Meta “landing page views” vs
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Shopify sessions
“Link clicks” on Meta are inflated. It’s normal to see fewer sessions in Shopify than clicks in Ads Manager. If the gap is huge (like 50%+), then it could be a loading speed or tracking issue.
2. Your store positioning is too broad
Right now you’re selling:
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Men’s clothing
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Women’s clothing
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Jewelry
That makes it hard for both customers and ad algorithms to understand who you’re for. Broad stores usually struggle with paid traffic.
You’d likely get better results focusing on one niche (for example: just men’s sets or just jewelry).
3. Homepage isn’t converting cold traffic well
Your headline “Premium Fashion for Women & Men” is very generic. When someone clicks an ad, they need a very clear, specific reason to stay.
Also, sending paid traffic to the homepage usually underperforms. Try:
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Sending ads directly to a product page
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Or a focused landing page for one product
4. Product mix feels inconsistent
When a customer sees very different styles (e.g. minimal men’s wear + US flag sweatshirt + jewelry), it can reduce trust.
Consistency = higher conversion.
5. Ads may be too broad or low-intent
If you’re running:
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Broad targeting
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Multiple countries
You can end up with cheap clicks that don’t convert.
Try narrowing to:
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1–2 countries
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A clear audience
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One product
6. Set expectations with ads
Ads don’t automatically increase good traffic, they just bring more people. If the store isn’t optimized yet, performance can actually feel worse.
What I would do next:
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Pause most campaigns
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Pick 1 product to focus on
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Improve that product page (reviews, clear benefits, trust signals)
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Run a small, targeted campaign to that product only
You’re still early (2–3 months), so this is fixable. Right now it looks more like a positioning and conversion issue, not a platform problem.
Hope this helps 